Consumer Perception Towards Online Business Model Essay

1. Issue: Seventy five percent of online customers don’t buy online, somewhere in the consumer buying process they decide not to make the purchase online.

Before deciding on whether or not to engage in e-Commerce, a business must look at several factors in order to determine if they are ready and able to do everything needed in order to make it successful. Companies should initially perform a SWOT analysis in order to determine if selling products online would be beneficial to the overall company. They also need to make sure they understand they will be dealing with customers all over the world and are willing to take on the work involved to know all of the legalities involved. Taking a business online opens up a world of opportunities but also presents new challenges and difficulties. A company has to be able to spend the time and money in order to do the necessary research so

According to Katawetawaraks & Wang(2011) online shopping has facilitated the presence of many foreign companies looking to boost their brand visibility . Locally, buyers have easy access on information and products that may not be physically available in their home countries(Oreku, Mtenzi, & Ali, 2013).Unlike conventional stores, online shops are open 24 hours a day throughout the year(Gong, Stump, & Maddox, 2013). Moreover, consumers from the comfort of their homes can log in at any time throughout the world and buy products and services at their convenience. On the other hand, online retailers who do not have physical presence can gain local and international exposure whilst reducing transactional costs(Laohapensang, 2009).

Dentzel (2017) in an article highlighted that the use of the Internet has completely transformed the way people live and has revolutionized almost all fundamental aspects of daily life. It has allowed access to limitless information and became a tool that made everyday communication in an instant. Among the many opportunities created by internet is the emergence of electronic commerce (e-Commerce). Online shopping is a development brought by the e-Commerce and progress of internet.

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The objective of the study is to find the factors which influence the consumers while buying products through online.

Internet Research. 2005, Vol. 15 Issue 3, p335-352. 18p that consists of seven focus groups from different parts of the country tried finding about the perception of consumers on the concept of online grocery. The research indicated some positive and some negative beliefs, which were remarkably congruent across groups. In the minds of consumers, while the concept has advantages of convenience, price and product range. Disadvantages, such as the loss of the recreational aspect of grocery shopping could act as mental barriers where one bad experience can result in permanent disapproval of the

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

1. Increasing numbers of people are buying products online for convenience, cost savings, and confidentiality.

An investigation of online shopping and how does it influence NTIC students’ daily life. Observations have shown that there has been a rapid development in an economic world. We have witnessed a tremendous change about shopping online. According to UCLA Center for Communication Policy (2001), online shopping has been regarded as the third most prevalent activity on the Internet, only followed by e-mail and website usage. It plays an important role, not only in retail stores, but also in people’s lives. There are more and more people who have begun to choose this way of shopping. However, a reasonable way to use Internet for shopping could offer convenience in people’s daily life. Relying on online shopping too much may cause a lot of risks more than the retail sector, for instance, if a student buys a defective dress from an online company, and it turns out to be fraud, it is nearly impossible to trace it and get your money back, whereas it does not happen in the case of a local shop. Also there is a chance of finding bargains in local retail sector. In this research, the influence of online shopping for the International students in NTIC will be studied.

There are more categories of products on the internet. And there are a lot of choices that people can choose, so they can buy what they want. The choice of a store is very much influenced by location and store types (Sinha, p.14). But brick and mortar stores have fewer kinds of products than online, and online shopping does not be influenced by location. Also, people do not need to be afraid to go buy some private things, if they want to buy in public store, such as, sanitary towel, underwear and so on. Because they can buy it on the internet and even it has more choices. Moreover, if customers want to buy a lot of things, and those things are not in the same place, then they need to run around here and there to buy all kinds of products they want. However, online shopping does not have this problem. People do not need to go out on a sunny or rainy day, just stay at home and pay it on the phone or computer. But the mall can provide some services for customers that are not available online, such as urgent care medical centers and roller coasters (Resnick, pp.1127-1128). Even then, online shopping is still better than traditional shopping. Furthermore, people can compare merchandise from different shops, so they can choose the cheapest and the best. Customers can try on new forms of apparel in stores, but it is too risky to purchase it based on pictures and text description in the internet (Resnick,

In this context, it is not surprising that credit cards and online shopping was not easily adopted in the easy market. People were sceptical of a plastic as money and trusting their information over the unknown internet. Moreover, shopping is also an intensely personal experience in this culture. The experience is an important part of the process. This is slowly changing. However, the change in the online grocery shopping sector is not as fast. People are still hesitant about getting their food through the internet.

INTERPRETATIONS:-Some of the respondents do not prefer online purchasing because of various factors in which one of the top most reason is risk in credit transaction, identity theft &cheap quality product

Online shopping is almost to synonymous to customary shopping through brick and mortar stores. As indicated by UCLA Center for Communication Policy, online shopping has been rising as a standout among the most famous web exercises, marginally behind e-mailing and internet surfing and in addition surpasses online entertainment search and online news. Online shopping conduct (additionally called web purchasing conduct and Internet shopping/purchasing conduct) implies to the procedure of buying merchandise/goods or services by means of the Internet. In a standard online shopping procedure, potential customer’s see/feel/sense a necessity for some good or service and they approach to online shopping to search about the product/service and make a purchase decision to gratify the need. In some cases, instead of looking for intentionally, once in a while potential customers are pulled in by information about merchandise or services joined with the felt need. They then evaluate decisions and pick the specific alternative that best fits their criteria for meeting the obliged need. Finally, the purchase is made and post-purchase services are given. In this term paper I explore the various attitudes, behaviors and traits exhibited by consumers during this online purchase decision, factors which facilitate and influence their decision making. Online shopping behavior here also refers to consumers’ psychological state and intent in terms of making purchases on the Internet