Black Mirror’s episode “Fifteen Million Merits” is a satirical piece that shows a dystopian society in which everything one does and every choice one makes are commercialized. The society and commerce of this environment operate on a system of merits; individuals bike endlessly and monotonously to earn credits, which they can use to purchase items ranging from food to toothpaste to online cosmetics for their characters. The episode portrays the role of commerce within society in an exaggeratedly negative tone, indicating the differences in social class created by an individualized and consumeristic society, showing the monotonous lives of average people compared to the rich and famous, as well as the extremely difficult and narrow opportunity of pursuing a better life - climbing the social class pyramid. It also shows how commerce allows the upper class to control and suppress the desensitized and self-centered lower classes and citizens within this capitalist and consumeristic society. Finally, the episode addresses the inconsistency of people, who set out to create positive social change, being suppressed by the institutional power of the famous and wealthy and converted into commercialized commodity in return of a better lifestyle and higher social class. From the episode’s first scenes, the society’s property of commerce is introduced: the concept of “merits” is that one must work to survive and work harder to enjoy a better lifestyle. Social classes are
Individuals seek to make themselves as marketable as possible. The second is that all firms attempt to amplify the amount of money that they make.The author states that “maximizing utility is not synonymous with acting selfishly” (pg.8). He uses the example of the 91-year-old woman who spent her life working as a laundress in Hattiesburg, Mississippi. She lived by herself and owned a black-and-white television with only one channel (pg.8). Before her death, the woman had given $150,000 to the University of Southern Mississippi to endow a scholarship for poor students. The woman derived more utility from saving money and giving it away than spending it on herself. The author talks about how the prices of goods affect everyday life. Most people probably do not realize the effects prices have on us. The author mentions the spike in gas prices in 2008. The high price of gas forced Americans to buy smaller cars. The high price also increased the use of public transportation. It also caused many Americans to switch from cars to motorcycle. This increase in the use of motorcycles in turn raised the number of motorcycle deaths in the U.S. This change in the price of a single item shows the significance that prices play in the lives of
We are all factory workers in some sense – each and every one of us. As individuals, we each have our unique ambitions, quirks, and moral compasses; however, we coexist together in institutions to create the same products of prejudice, despite our characteristic differences. In one instance, Wall Street and Ivy League universities in Karen Ho’s “The Biographies of Hegemony” employ countless undergraduates of various backgrounds to sustain an unhealthy environment of elitism. Similar ethical malpractice also extends to the voracious pharmaceutical companies in Ethan Watters’ “The Mega-Marketing of Depression in Japan” with various types of researchers and marketing scholars under their umbrella. The hegemony perpetuated by these systems are not just limited to humans, as in Charles Siebert’s “An Elephant Crackup?” the elephant society is severely oppressed by government agencies who acted as a direct consequence to the behaviors of hunters and poachers. In such institutions, there can exist two distinct groups of individuals: those who enter a larger system with the malicious intent to subjugate others, and those who enter with a fervent desire to advance society. Tragically, because institutions are intrinsically materialistic and parochial in nature, both groups of individuals would regardless contribute to a product of inequality and ethical misconduct under these systems of hegemony.
I resonated with Diana Kendall’s, “Framing Class, Vicarious Living and Consumption” article. This author’s choice of language had a huge impact on me. It helped convey the message of the article in a much smoother way. The media has people thinking they can be rich and famous like the people in the television shows. With her language and choice of words, she was able to eloquently portray that TV shows make us feel as if we need to have what the celebrities have, so we buy into what they sell and we feel like we are living a life just like theirs. Living like this only makes us acquire debt, because we are spending money we do not have in prevalence. It does the exact opposite we will only end up being poor and not reach the same status as
The role of blinding commercialism in people's lives is to provide comfort in its repetitiveness and thoughtlessness. Commercialism does not encourage deep thought by any means, it prays on the quick impulses of the human mind. Murray points this out when talking to Jack about his students and their dislike of television, “‘Look at the wealth of data concealed in the grid, in the bright packaging, the jingles, the slice-of-life commercials, the products hurtling out of darkness, the coded messages and endless repetitions, like chants, like mantras.’”(51). Murray’s studying the television shows just how much can be learned about humankind from it. Through the use of a simile,
Connor Manning addresses some of the more common stereotypes bisexuals experience such as people not accepting your sexuality unless you have had sexual experiences with multiple genders, that bisexuals are more likely to cheat on a partner, bisexuals are greedy, that sexuality is black and white between homosexuality and heterosexuality (Manning). Within media representation of bisexuals is scarce. When there are bisexuals in media, writers often either rely heavily on stereotypes instead of developing an interesting and complex character, like Alice in The L Word (Schrag and Dabis), or they use bisexuality as a plot point and gloss over it for the rest of the show, like Reagan in New Girl (Meriwether). If bisexuals were portrayed more
What is consumerism? It is the concept that the increasing consumption of purchasing goods is beneficial for the economy. Consumerism can have various impacts on the lives of everyday people. Throughout “Ubik” by Philip K. Dick, consumerism becomes prevalent as Joe Chip experiences the dreamlike state of half-life, in which life and death fuse together. Although some readers claim that consumerism is beneficial to the advancement of life in society, a closer look from Philip K. Dick’s view shows that it leads to the downfall of a society filled with commodified culture, denial of death, and the focus of maintaining hyperreality.
In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.
The Famous known Netflix Series “Orange is the new Black” is a woman based show that encourages woman brilliance and exemplifies the struggle of How woman are perceived in different aspects of society while it views the daily struggles of men on a day to day basis and has them create a status of their own; although their status differ so greatly they are still dependent on each other.
The Onion’s satirical press release of the new, exciting “MagnaSoles” revealed the ploys and tactics of how products are advertised to a consumer population. Exposing the fallacy and manipulative power of ads, it uses a satirical tone throughout the article through inflated diction, absurd reasoning, coupled with false testimonies and counterfeit professions to discredit
Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent
Consumerism leads to self-gratification and the loss of life’s important values such as friendship, love and religion; this is an ever-growing issue that manipulates and deceives society and has done so since the beginning of the technological age.
A ‘commodity sign’ invests symbolic meaning in products or services as a signifier with an image as signified. In recent times, consumer culture is driven by our desire for superfluous wants, causing the production and consumption of commodity signs to become more specialised according to the notion of capital. Capitalism is characterised by economies that are based on open markets and the ethos of individuality over community. French Sociologist Pierre Bourdieu (Distinction 1984) introduced the schema of subcultural capital, which ‘confers status on its owner in the eyes of the relevant beholder’ (Thorton, 2006: 100). Therefore people have the idea that they can buy subcultural capital, as it is seen as self-revealing, in order to impress people or become someone else (Frith, 1996: 5). Thus advertising was developed as a strategy in generating demand in a contemporary consumer culture. Mass marketing has split the unity of signifiers and signified into a language of appearances and images of which we realise as either visible, physical connections or indirect connotations to that which they represent.
Hunger for luxury items and people’s strife for the brands and items they associate with being beyond reach is paramount for this system. It is this drive for items one can’t have that the author feels is one of the benefits of consumerism. He declares, “…the aspiration of the poor to
Black Mirror is a British TV show on Netflix created by Charlie Brooker which represent the modern society with technologies and the side effects in positive and negative ways. Since memory is malleable and it interprets our memories based on our feeling in the present, technology in Black Mirror helps to navigate the imperfection of communication, relationship and our memory in the society. The technology such as “the Grain” in “The Entire History of You” episode and the “Z-eye” in “White Christmas” episode have interfered human being’s life in some aspects. Black Mirror has showed us the consequences of using technology in our lives. As long humans exist in these lives, consequences will never go anywhere. It still exists and people cannot deny that because it is the cost of being human, indeed they cannot separate good and bad.
The world is the influenced by what they see and want to be there, where the low class wants to be like the middle class and the middle class trying to look like the upper class. Today celebrities and people in upper class have influenced our sense of importance and needs, when it comes to the aspect of picking commodities. Thus, many have resulted to high and unnecessary expending in order to imitate a particular social icon. It can be ascertained that almost all average American adult being in debt might be as a result of overspending their need limit. This excessive and unnecessary spending as a result to boost our economic status has led to some drastic tragic events. A Chinese man, Tao Hsiao, 38, on the 9th of December 2013, jumped to his death in a shopping mall at China because the girlfriend would not stop shopping after several hours of shopping ( The Washington Times). “He told her she already had enough shoes, more shoes that she