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Analysis Of ' God Made A Farmer '

Decent Essays

Two percent of the workforces in America work in the agriculture division. The American farmer feeds one hundred fifty-five people a year worldwide. Ninety-seven percent of U.S. farms are operated by families. Twenty-two million farms dot the American landscape. This is the power of two percent. (Pinterest, unknown). In the “God Made a Farmer” commercial done by Dodge uses an effective combination of ethos, pathos, and logos. “God Made a Farmer” is effective for viewers who have a connection to any agricultural aspect because of its strong use of pathos. However, knowing how hard a farmers life is; is not the only way this commercial is effective. It uses logos to describe the challenging days and responsibilities farmer’s hold. Also having Paul Harvey narrate the commercial is a great example of ethos.
Paul Harvey, a conservative, renowned radio announcer, gave the poem being read throughout the commercial during a National F.F.A. Convention in 1978. The poem he gave is a tribute to hard working, community-active leaders, gentle, never-ceasing farmers. He explains what they do and their personality. Each scenario has its own heart-warming, descriptive picture, most with a Dodge truck. As Mr. Harvey narrates a scenario, Dodge depicts the scene with their product somewhere in the screen.
From Paul Harvey’s gentle, course voice to the heartwarming pictures, it affects everyone who respects and lives the agricultural way of life. Whether they are a seed stock salesman, a

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