IV. Social Competitive Forces
IV.A. Analysis of Major Environmental Factors.
According to how research, the major identifiable element that affect the survival, operations, and growth of social media industries in US. Political factors, economic, legal, technology and social factors. However, in the next lines we will explain and give more information.
Political
social media represent a big challenge, because some political information need to be kept secret and unreleased. Within advertising there are several legislations that must be in place before it can even be considered for placement. Advertisements must be an accurate description of the product so as not to confuse or mislead the consumer (YouGov 2015) the legislation also denotes the ways in which you can advertise to people in an aggressive manner. Any advertisements that do not abide by this legislation could potentially be fined, prosecuted or even prosecuted (YouGov 2015). The Advertising Standards Authority is the overall governing body who assess whether or not an advertisement is fit for consumption, it is also the way in which many consumers go about complaining about current advertisements (Jessica Wickens 2015) some countries such as Russia and china, do not allow people to use of Facebook, WhatsApp and other platforms media for securities purposes.
Economic issues
Social media is redefining the landscape of everything we do from the way we connect to family and friends, how brands and celebrities
Social Media is affecting our society in a negative way. From being the number one cause of divorce, ruining people’s careers, and being a haven for teen suicides, many misfortunes arise due to social media. People may not notice its damaging side effects yet it is slowly but surely proving detrimental to all involved in the game. By taking a step back and maintaining self-control, any human being immersed in the frenzy of social media can enjoy its perks without getting caught up in the whirlwind of unfortunate events.
Social media and networking sites have changed the fundamental nature of the way Americans live and do business and how millions of people access
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
In this modern age, the majority of society has adapted to social media and the newest technology to fit around our lives. Technology provides tools that are imperative to the making and the use of other tools. It is a tool in itself. Technology is changing rapidly; so rapidly, in fact, there can be cultural gaps between generations. The construction of social media has enabled access to innovative phenomenon, broken barriers, changed our perspectives on ideas, and has even opened doors to new opportunities.
Since the invention of the Internet, people have become indulged with its copious functions, from making advanced programs to learning how to do new projects to social media. Social media has evolved over the years, from Friendster to Myspace to Facebook, since the late 1990s, and people have incorporated it into their lives. It is the modern way for people to connect and communicate with anyone and everyone across the globe. Plus, social media is everywhere; people utilize it when they are on the bus, at the checkout line, and even when they are using the restroom. In Peggy Orenstein’s “The Way We Live Now: I Tweet, Therefore I Am,” she propounds that social media has altered society. Social media has changed society’s priorities, characteristics, and mentality.
Since the beginning of the Internet, people have become indulged with its many functions, from making advanced programs to learning how to do new projects to social media. Social media has evolved over the years since the late 1990s and, ultimately, people have incorporated it into their lives. It is the modern way for people to connect and communicate with anyone across the globe. Plus, social media is everywhere; people utilize it when they are on the bus, at the checkout line, and even when they are using the restroom. In Peggy Orenstein’s “The Way We Live Now: I Tweet, Therefore I Am,” she propounds that social media has altered society. Social media has changed society’s priorities, characteristics, and mentality.
In a world where we can find most information at a click of a button, many of us come across some form of propaganda on a daily basis. Having it routinely within our presences, we have learned how to identify if something is an advertisement. To convey a message or product, companies need to broadcast their item with visuals, audio, or both. For example, fast food companies need to demonstrate an image of their food, such as the visual of a burger in the Carl’s Jr ad, or else nobody will be convinced to purchase their item because they will not be able to know if it is satisfying enough to consume.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.
Social media has changed the way people think and how they communicate. It’s incredible to see how social media has become such a big part of our daily lives. Just to think social media as we know it was birthed less than ten years ago in August 2003 with MySpace and has become such an integral part of our daily lives. Synonymous with checking our email we go to our Facebook for not only our daily gossip, but for up to date news and events.
Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.
Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.
In this Research paper I am going to discuss about the Impact of social media on organizations and business. In this paper I am going to start from the initial stage of the organizations technologies and how they are promoting their technologies and products using the different kind of forms. And how the organizations and the business are going to interact with the customers easily through the social media and also the there are negative shades along with the positive shades on the organizations. While many organizations think that they are much influenced by the impact of social media on them, as the recent studies and statics proved that. Examples of the different organizations and business which are got effected by social media are discussed in this paper. The ethical issues related to social media on organizations and business are also discussed in this paper. And the different effects and the positiveness of the social media also discussed. And the conclusion for overall impact of social media on the organizations and business are well discussed.