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Analysis Of Me: Mere Exposure By Art Markman

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Do you like certain people more than other? Do you love a song and humming it after you hate it? Do choose your same dish every time you go to your favorite restaurant? In the article “To know me is to like me I: Mere exposure’, Art Markman presents a psychological phenomenon known as mere exposure effect which is when people tend to like things that are familiar to them rather than the unfamiliar one. In my view, unfamiliar things like places, surroundings, music, food etc. can have strong effect than a familiar one, and it makes us feel less comfortable, but still it is new experiences. In fact, some people believe that familiar things can be safer and easier to exposure to it. Markman tells us that it is not a terrible thing that we lean

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