Analysis Of The European Commission ' S Pyramid ( A. Carroll Essay

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 FROM CAROLL’S PYRAMID (A. CARROLL, 1991) TO THE NEWEST DEFINITION OF THE EUROPEAN COMMISSION ‘ THE RESPONSIBILITY OF ENTERPRISES FOR THEIR IMPACTS ON SOCIETY’ (EUROPEAN COMMISSION, 2011)
 CSR AS AN ECONOMICAL, LEGAL, AND ETHICAL OBLIGATION TOWARDS SOCIETY (SAIA AND SCHWARTZ ,2012)
 SAIA AND SCHWARTZ (2012) CLAIMED THAT IS NOT POSSIBLE TO ESTABLISH ONE PERFECT DEFINITION OF CSR
 FRIEDMAN AND FRIEDMAN (P.133, 2002) ARGUED ’THERE IS ONLY ONE SOCIAL RESPONSIBILITY OF BUSINESS (…)TO INCREASE ITS PROFITS SO LONG AS IT SAYS’
 CSR ARE A COMPANY’S FRAMEWORK WITH EXPECTATIONS AND DEMANDS OF STAKEHOLDERS-NOT ONLY CUSTOMERS AND INVESTOR, BUT SUPPLIERS, EMPLOYEES AND SOCIETY ( BEAL, 2013)

 They also believe that CSR is not just good thing to do but “smart” thing to do (Fatma, Rahman, Khan, 2014). a gap in the literature regarding a link between CSR and brand image (LIU, Wong, Shi, Chu, Brock ,

 THE PERCEPTION OF THE BRAND IN THE MINDS OF CONSUMERS. ONE OF THE MAJOR ROLES OF BRAND MANAGEMENT IS TO CREATE POSITIVE PERCEPTIONS IN THE MINDS OF THE TARGET CUSTOMER ‘(OXFORD UNIVERSITY PRESS, 2016 )
 HE AND LAI (2014) GROUPED BRAND IMAGE INTO TWO CATEGORIES: SYMBOLIC AND FUNCTIONAL IMAGE
 BRAND IMAGE AS A SUM AFFILIATIONS OF BRAND IN CUSTOMERS ' MEMORY, LOYALTY, AND PURCHASING DECISIONS (HE AND LAI, 2014)
 CSR AS A WAY TO CREATE BETTER BRAND IMAGE AND GAIN POSITIVE ATTITUDES REGARDing BRANDs (Ghosh,ghosh,das,2013)
 Consumers prefer ethical activities because they would
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