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Analysis Of The Red Bull 's Eye Logo

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Target Corporation Did you know the Target brand, the red bull’s eye logo are recognized by more than 97% of the United States population (Target Facts sheet, 2007; Community Grand Forks, 2007).Target Corporation or Target specializes in the retail business. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less® brand promise. (Pressroom.Target.com 2015) It is an American company and has its headquarters in Minneapolis, Minnesota. Target currently is the second largest general merchandise retailer in America (behind Wal-Mart). The fashion-forward discounter operates some 1,795 Target and SuperTarget stores across North America, as well as an online business at Target.com. (Hoover 2015). Target Corporation operates general merchandise discount stores in the United States. The Company 's merchandising operations include general merchandise and food discount stores and a fully integrated online business. Target also offers credit to qualified applicants through its branded proprietary credit cards (Bloomberg 2015). The company is growing its grocery business and aggressively expanding stores. Target Corporation shows quantifiable benefit towards the company, achieves competitive advantage through information systems, and fulfills Porters five forces. A good information system infrastructure will help Target not only gain a competitive advantage

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