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Executive Summary Of Macy's

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Gambaran Umum Perusahaan Macy’s
(Pertumbuhan Macy’s dari tahun ke tahun)

* 1859. Macy's first-year sales were approximately $85,000 with an advertising budget of $2,800. * 1902. Macy's moves to Herald Square in New York City. * 1923. May Company acquire a department store company in Los Angeles, adding to its growing regional coverage in Akron and Cleveland, OH, and St. Louis. * 1930. Bloomingdale's joins Federated. First-year sales for Federated were $112 million. * 1996. Bloomingdale's opens its first California stores with four locations - three in the Los Angeles area and one in Palo Alto.www.macys.com is launched. * 2005. Federated begins operating nationwide under two store nameplates - Macy's and …show more content…

ical Success Factor | | Macy’s | Dillard’s | Nordstorm | | | Weight | Rating | Weighted score | Rating | Weighted score | Rating | Weighted score | 1 | Advertising | 0,12 | 4 | 0,48 | 3 | 0,36 | 3 | 0,36 | 2 | Financial Position | 0,1 | 3 | 0,3 | 2 | 0,2 | 2 | 0,2 | 3 | Store Location | 0,1 | 4 | 0,4 | 3 | 0,3 | 2 | 0,2 | 4 | Share market | 0,1 | 4 | 0,4 | 3 | 0,3 | 2 | 0,2 | 5 | Price Competitiveness | 0,12 | 3 | 0,36 | 2 | 0,24 | 2 | 0,24 | 6 | Product Quality | 0,11 | 4 | 0,44 | 4 | 0,44 | 4 | 0,44 | 7 | Technology | 0,08 | 3 | 0,24 | 3 | 0,24 | 3 | 0,24 | 8 | Costumer Loyalty | 0,1 | 2 | 0,2 | 2 | 0,2 | 3 | 0,3 | 9 | Marchandise Variety | 0,09 | 4 | 0,36 | 3 | 0,27 | 3 | 0,7 | 10 | Costumer Service | 0,08 | 3 | 0,24 | 3 | 0,24 | 3 | 0,24 | | Totals | 1 | | 3,42 | | 2,79 | | 2,69 |

External Factor Evaluation (EFE) No | Key External Factors | Weight | Rating | Weighted score | | Opportunities | | | | 1 | Open new stores to boost revenues in the medium term | 0,05 | 2 | 0,1 | 2 | There is a growth through overseas operation | 0,07 | 2 | 0,14 | 3 | There is a growth of sales in the online retail spending | 0,13 | 4 | 0,52 | 4 | Many smaller stores are looking to be bought out because of the recession | 0,1 | 2 | 0,2 | 5 | Merchandise such as apparel, cosmetics, and children’s clothing are experiencing fastest growth | 0,11 | 2 | 0,22 | 6 | Robotic machines to help sales such as Ipod and Ipads | 0,04 | 1 | 0,4 | 7 |

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