Analysis of Four Strategies to Keep from Losing Out to Chains

Consumers do, in fact, care about experience. In fact, in many ways the rise of quick-service formats and automated service has actually fuelled a greater desire for good old-fashioned customer service, particularly in face-to-face form.

For my film project I chose, Natural Born Killers, (1994) the film stars Woody Harrelson and Juliette Lewis as the notorious couple Mickey and Mallory Knox. The film follows Knox’s on their cross-country murder spree that captivates the world as the media glorifies their crimes making them the most infamous serial killers since Manson.

Five years ago, who’d have thought Donald Trump could become the most powerful person in the world? Truth may be stranger than fiction, but if there’s any lesson here, it’s that too many people prefer fiction to the truth. Conspiracy theories have gripped the public imagination to such an extent that an armchair crank stands at the White House lawn.

The three intensive strategies are Market Penetration, Market Development, and Product Development. These are used to increase the company’s competitive position in the market, increase the market share and sales revenue by different strategies.

As you may know customer service plays a key role in running a successful business and as a Lead Cashier and Trainer for seven years at Coastal Farm I had the privilege of gaining a variety of experiences both internally and externally. As the Lead Cashier and Trainer I strived to express the importance of customer service and provide my team with the proper knowledge and tools to ensure we were going above and beyond for our customers. Whether I left a sticky note on their desktops with a phrase such as “be the reason someone smiles today,” or asked them if they have ever had a bad experience at a business and what they learned from that experience to keep that in mind while serving their customers, my end goal was for my team to recognize

The second strategy I opt would be the Focus on Market Niche. A niche is a focused, targetable part of the business sector. This strategy is implemented

In terms of sales and marketing, we adapted our strategy based on how the products played in each segment. Our strategy was to spend efficiently in marketing & sales to keep the customer awareness and accessibility high for the premium products, while maintaining a decent level of awareness and accessibility in other segments.

Large corporations such as Wal-Mart or Home Depot often come under criticism for putting mom-and-pop shops out of business. While this may be a valid criticism, the consumers neglect to realize that they play the biggest part in shutting these businesses down. Consumers across the country are always looking for the best deals or the lowest prices, and in most cases the larger corporations are where products can be found at the lowest price. Many small business owners and the populations of small towns dislike large corporations moving into the area because they believe it negatively effects the local

Zeus was one of the main gods that was featured a lot in the Ancient Greece myths. He was the King of the gods and ruled over the sky, his main symbol was the thunderbolt but others included the eagle and oak tree. His roman counterpart was known as Jupiter or Jove. He appeared in most myths even if they were about other gods often being the one to set the myth up or create the conflict. He was portrayed as an all-powerful protagonist and looked up to whereas today his actions would be seen as selfish and narrow minded making him an antagonist.

Practical experience in specific services: Better training and targeted training to the team members will result in better customer services and thus better customer

Today, many would agree that customer service is an oxymoron; there seems to be very little service associated with customers when they have a need after the close of sale. Once the business has received payment, they quickly move on to making the next sale forgetting about their current customers. While this business model may work well for the beer vendor at The Ballpark, it unfortunately does not translate well into other business models. Consequently, the lack of service in many organizations today is an indicator of a deeper problem. Recently a co-worker had an opportunity to help a family in an unfortunate situation; however it was easier to criticize instead of helping. The co-worker showed absolutely no compassion

If a new franchise an offer the consumer a quality product at a reduced price, then the chances of success are greatly increased. For example, Chanello’s and Little Caesar’s offer discounted pizza prices, and maintain the same quality as other pizza chains. These companies spend less on advertising and more on the actual product. That’s a very important concept in this industry, because their quality product at this discounted price gives them a niche in the market. Once a company establishes a niche, they become more visible to the

General knowledge is that customers are more perceptive to losses than gains which means that worse-than-expected service is more damaging than better-than-expected service is beneficial (Rust et al. 1999).

the expected quality. Example, a person may have heard only good things about the food at Sierra Lighthouse restaurant and decides to eat there. The food is expensive since it’s a five star hotel. Upon arrival he orders a dish and instead of being served within 20 minutes like it’s suppose to be the dish comes after 45 minutes. The customer tastes the food and it’s tasteless, the customer would be dissatisfied and would never visit Sierra Lighthouse. The customer would also tell his friends and family about his/her bad experience and they too would never visit Sierra Lighthouse.

This first strategy calls for the creation of more sales without changing the original product, which can achieved through the four P’s of marketing. The next strategy, market development, allows the supplier to find new markets for their current products by using demographic markets to see where the greatest revenue will be based on the target group you are selling to (seniors, teens, etc.). Product development is the next strategy which focuses on new products the modification of current products. This strategy is rather important as without evolving products to meet the ever changing needs of current and potential companies can see a loss in sales and would limit their ability to be competitive in the market. The final strategy is diversification. This strategy calls for companies to attain current or new businesses allowing them to “diversify” their offerings and break into new markets.