The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.
The unit of analysis was the individual mobile phone service subscriber. Data were analyzed in two major stages, that is, through descriptive statistics and specific tests of hypothesis. Cross tabulation was used to analyze demographic variability of the respondents. Descriptive statistics including measures of central tendencies, measures of dispersion, frequencies and percentages were calculated to examine the respondents’ characteristics. These statistics showed the basic characteristics of research variables. The second stage of analysis focused on testing specific hypotheses of this study. To analyze qualitative data, content analysis was used following the suggestion by SPSS BOSS (2015). As noted by
The strategy employed by NOVA as a means of accomplishing these goals incorporated several specific elements. The first was the need to determine and understand the relevance of mobile phone ownership and utilization within the U.S and then, extend this to the specific utilization of smartphones which would allow for mobile access to dynamic Internet content and apps. Smartphone usage across the U.S exceeded 60% utilization by early 2013 and continues to grow which outlines the potential benefits of targeting such users across specific marketing campaigns.
With add on modules PDA's come complete with a cell phone, organizer, MP3 player, still and video cameras, Web browser, E-mail reader, game player, usable keyboard, and still and video cameras. In fact, "PalmOne recently announced a clever GPS package that enables PDA s to give oral turn-by-turn directions to drivers" (Clark, 2004). There is no doubt that the wireless technology combined with the add on modules and other applications at a small cost and small size will create competition in the market. However the cell phone market alone has consumers in the billions. "If PalmOne gets only a small percent of that market share, the future is huge"(Clark, 2004).
This will see the firm generate enough cash flow and achieve a payback period of just under six months. So looking at cash flows, the firm will be able to run itself within the first six months. The sales will also grow at five times the GDP growth that will see it reach profitability in the third year
Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally
Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the
Consumers are demanding more functionality out of their PDA’s and phones as technology is becoming more mobile. With the smartphone market surpassing the PC market in size, Sonic will have major competition to try and differentiate from (http://www.businessinsider.com/smartphone-bigger-than-pc-market-2011-2). This will give Sonic the ability to focus on making superior products while driving cost efficiency.
Like many markets, consumer demands are high, in particular around technology. Technology sees more information available and enhanced options in mobile services. As consumers we understand more and expect more.
For the purposes of this study, the method used to select participants was convenience sampling. Therefore, 30 students from the University of the Ozarks located in Clarksville, Arkansas, were selected to participate in the study. The ages of the students ranged between 18 and 25 years. In order to conduct this study, a control group and an experimental group were created consisting of 15 members each. The first group was the experimental group where the participants were required to own an iPhone and download an app. The second group was the control group where participants owned any type of smartphones and did not have to download a specific app. The reason students had to be owners of an iPhone was
It can be argued that handheld devices market is on the Chasm stage, as explained by Gordon Moore . Handspring’s plug-in-modules can be an innovative feature which can accelerate adoption of handheld devices by masses. However, the currently proposed feature may not significant enough to be a disruptive innovation. IDEO’s time tested development process may help Handspring to develop a truly innovative product. By reducing the product development time, Handspring will be loosing many of the benefits bought on by IDEO.
It seems everyone you meet these days, from students in elementary school to their great-grandparents, has a cell phone. In addition, most people have other electronic devices as well, including tablets, laptop computers, and MP3 players. These devises have inarguably made worldwide communication much easier. However, as is often the case, convenience has come with a price.
“Seventy five percent of adults in developed countries and fifty percent of adults in developing economies carry a smartphone,” according to the study of the National Institute of Health. A smartphone is a cellular cellphone integrated with a multi-functional mobile phone features such as micro soft’s operating systems with or without touchscreen, web browsing, and running of software applications. Thus, due to these developments, smartphones have become more convenient, fast, and easier around the globe. The smart phone is also one of the greatest technological advancement in the world; however, this technology has advantages and disadvantages.