Essay on Marketing Northern Verginia Community College to the World

Ontela designed a revolutionary product which allows wireless subscribers to seamlessly transfer data from the consumer’s wireless phone and send it to an email inbox, PC, or website. This allows consumers to use their wireless device more frequently, which generates more revenue for the industry in mobile phone services. Joe Levy, Ontela’s director of carrier marketing, assisted with PicDeck’s segmentation in determining the appropriate target audience. Below you will find an analysis on PicDeck’s choices regarding customer segmentation and evaluation on their data; supporting that research proves their target audience are primarily middle-aged married women and men.

Promotion refers to an attempt to increase sales of a product through the use of various communications. These include advertising, public relations, sponsorships, direct mail, in-store displays, website banners and other activities that get your product in front of consumers. These communications include direct and indirect sales messages. A direct sales message would include a buy-one-get-one-free promotion, sale, rebate or coupon. An indirect attempt to increase sales would include trying to increase brand awareness or preference through free samples, contests or event sponsorships.

Prior to the 21st century, most of the world’s communication was done via telephone or through face-to-face interaction. The advancement of the cell phone, the ease of emailing replaced the standard letter writing or silent immediate communication with texting. The instant access of a camera could capture moments never caught before. No longer did individuals in society have to wait until they arrived home to play video games, they could access their favorites through their phones or tablets. With the beginnings of such companies as US Cellular and Sprint, Verizon Wireless researched the models to analyze successes and failures to devise a business concept that would transcend location and time. Verizon Wireless is one company that is dedicated to “empowering people with revolutionary technology”. Verizon is considered one of the world’s largest cellular phone providers with the highest customer satisfaction rating. The headquarters is located in Basking Ridge, NJ and Verizon employs over 85,000 individuals around the world. The employees are considered one of the company’s greatest assets where each individual’s talent is valued. Employees hold positions in the fields of sales, customer service, management, technology and network positions.

Now that the two biggest segments who study at STCC are known, marketers should search for a precise marketing strategy which will appeal to the targeted groups and will help avoid countless enrollment challenges. Being able to offer the right program at an affordable price and having enough staff and resources to help the students to graduate will attract the newcomers. The research revealed who the potential students might be. Now it is time to find out what their needs are, or what are the potential student’s expectation from a community college.

International education activity contributed $16.3 billion in export income to the Australian economy in 2010–11. Because of this it is necessary the companies includes in the market these students. Use of new technologies along with the convenience and speed of the fast food service make the proposed activity to be effective.

Abstract: Just 30 years ago, most consumers relied on traditional print media, television and radio for their marketing information. The Internet changed the landscape of marketing by providing a new platform for interaction with consumers and a majority of consumers began to rely on desktop and notebook computers for the marketing information to make their purchase decisions. More recently, though, so-called smartphones and iPads have outpaced desktop and notebook computers as the interface of choice and current signs indicate these mobile devices will remain the marketing medium of choice for tens of millions of consumers the foreseeable future. These trends have been fueled by the development of a national wireless infrastructure that now provides a near-ubiquitous computing environment and it is only a matter of time before pervasive computing becomes a reality. In the interim, consumers are increasingly turning to social media networks and relying on the wisdom of crowds to formulate their purchase decisions. For instance, Bojei and Hoo (2012) report that, "An intention to buy a brand is based on a consumer's attitude towards buying the brand as well as the influence of social norms about what other people expect" (p. 33). Increasingly, consumers are turning to smartphone applications for these purposes (Bojei & Hoo, 2012). Therefore, determining how consumers are using these mobile

Just as Sally pulls into her driveway, she hears a rattle, thump, and clunk. Anxiously she checks her gauges and discovers that everything appears to be in order, except for the check engine light, which is blinking brightly. Twenty years ago, customers would rely on their local classified ads in the newspaper for a used car or help with locating a coupon for the mechanic’s shop. With the advancement in technology, customers no longer need to rely on a phone book or a newspaper to locate a number or find an exceptional buy. Business owners should recognize the different types of smartphone users to pinpoint their marketing strategy. All smartphone users can be classified into three categories: talkers, texters, or gamers.

In 2014, there were countless articles about mobile exceeding PC traffic for the first time in history. Google announced #mobilegeddon early this year, saying, “It’s the year of the mobile”. It’s almost laughable to think that someday this was news. Especially, as it’s estimated that by 2017, 85% of the world will have access to 3G (Ericsson, 2015). If this is a glimpse into the future, then businesses require a mobile strategy.

Sonic, a fictional start-up company, is about to introduce a new multimedia, multifunctional smartphone with unique features. This fictional product is entering a U.S. market crowded with advanced smartphone offerings from Apple, Samsung, and other rivals. Yet significant profit potential exists for cutting-edge products that can deliver the specific benefits most valued by targeted segments, such as handset durability, security, 3D viewing, and long battery life. The following sample marketing plan shows how Sonic is preparing to launch its first product. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing

The age group which students are classified into are highly aware of new technology, especially mobile phones and often desire the latest technology.

It’s no surprise that over the years, the percentage of individuals owning a smartphone has grown. In 2014, 55% of Canadians owned a smartphone. Jump to 2015, the penetration grew by 24% to an overall percentage of 68% (see Appendix I). This drastic increase in smartphone owners is significant as it shows how quickly the mobile revolution is progressing. A majority of smartphone users use location-based services. Despite concerns about safety and use of personal information, 58% of consumers still use this feature (Business Wire, 2016). This number continues to grow over the years as nearly one-third of consumers use location-based applications more than they did the previous year.

Mobile marketing is more than a trendy new media channel; it is a powerful communication tool

With smartphone users currently accounting for roughly one quarter of the total four billion smartphone users around the world, being able to optimize content and experiences for mobile consumption has become one of the highest priorities for companies

The article I have chosen reports that with the launch of a new range of smartphones, Nokia is also effectively changing its approach to marketing. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. This allows Nokia to place a greater emphasis on collaborating with its customers through its marketing communication channels. In doing so, Nokia hopes to be able to rival dominant market competitors by increasing its market share and tap onto the rapidly growing smartphone industry.

Majority of people are spending an average of 30 hours each month on apps. Mobile devices allow you to connect with your audience. Brand strengthening and app marketing will be of great importance in 2018. Customers are more likely to purchase their products and services from a brand listed among the top of the SERPs.