Analysis of the cosmetic industry

[pic] Table of Contents 1. Mission Statement 2 2. Market Research 2 3. Customers’ Needs 4 4. Market Analysis 7 5. SWOT Analysis 9 6. Porter’s 5 Forces Model 10 7. Product – Design and Features 11 8. Benefits 13 9. Technology 15 10. Management 18 11. Marketing Strategy 23 12. Budget 24 13. Limitations 25 14. Long Term Objectives 26 15.

1 EXECUTIVE SUMMARY Cosmetic industry is the most profitable business for the most of the manufacturers. It has not only grown in United States but also in various parts of the world such as France, Germany, Italy, India, Japan, etc. In this industry report, my aim is to collect the data about the cosmetic industry, and select the data that is suitable for my report. For this process I make use of the sampling technique. I had chosen Germany cosmetic industry for my study. This is a type of sampling

longer a phrase of the past, thanks to the cosmetic surgery industry. Injectables such as Botulinum toxin, (aka Botox), Collagen, and Hyaluronic acid are credited with keeping faces wrinkle-free. More invasive procedures, such as Breast Implantation, nose surgery, and the ever popular tummy-tuck, offer enhancements to those body parts the individual is dis-satisfied with (Grundy, 2006). Because of the seemingly instant gratification, the cosmetic surgery industry has witnessed a drastic increase over

of French beauty and cosmetics giant Sephora into the Australian market. The paper touches on the environmental factors which affects the current beauty and toiletries industry in Australia. It also conducts an opportunity analysis for Sephora to identify its key competitive factors to gain an edge in the Australian market. Findings suggest that Australia is a viable market for Sephora but it has a few drawbacks.   Table of Contents Topic Page Number INTRODUCTION 3 ANALYSIS OF BACKGROUND 3 STATEMENT

perform an industry analysis on the Cosmetics Industry. I shall evaluate the cosmetics industry in relation to the Porter’s five Forces model. I will also look at the attractiveness and likely profitability of the industry. Key strategic commitments and entry deterring strategies that have been undertaken by specific firms shall also be referenced. Market Definition: The Cosmetics Industry is a sub-industry of the Household and Personal Products Industry, which falls into the Global Industry Classification

Papers >New Economics Papers > Papers On cross-cultural marketing strategies L'Oreal cosmetics industry in China Inspiration   Posted:2011-3-17 11:06:00   views:16190 Author:*** [pic][pic] [Paper Keywords] Cross-Cultural Marketing Strategy Implications L'Oreal [Abstract] This paper mainly uses the example of the method, outlining the international situation and domestic cosmetics industry, L'Oreal, through the analysis of cross-cultural Marketing strategies, discover the L'Oreal Group on Dunning's eclectic

43% of sales in 2006. Their product categories include skin care, cosmetics, personal care fragrance and professional products. Some of the companies most recognized brands are, Revlon, Ultima II, ColorStay, Almay, Charlie, Flex, Mitchum, Jean Nate’ and Color Silk. REVLON, INC. MISSION STATEMENT: “Revlon’s long-term mission is to emerge as the

Alfin Fragrance Inc. was a US based importer and marketer of high end French perfumes and cosmetics. The company was going to introduce an industry breakthrough product – Glycel, which was acted like an anti aging crème. The product would be demonstrated and sold at the best departmental and Glycel was expected to provide Alfin Fragrance a fortune as an annual sales of $ 30 million was expected in 1987. The industry observers speculated that Alfin Fragrance needs some external financing to support its

to analyse their competitor 's strategies. Competitor analysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor 's actions and exploit competitor 's weaknesses. It also helps firms to identify their firm 's unique selling points, so that these can be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will continuously

favorite Korean cosmetics store, The Face Shop. From outside, the establishment resembles a typical Korean cosmetic retail store. Bright, soft lightings, special sale items by the storefront, shelves on the walls displaying neatly stocked skin care items, makeup stations with a wide selection of colorful makeup products, posters of beautiful Korean celebrities, and young women employees. During my observation, I saw some interesting things that it is not so apparent with American cosmetics retail