After analyzing the environment, analyzing the target market and the customers and illustrating the marketing objectives the next focus is on the marketing mix. The marketing mix emphasizes the product, the price, the promotion and the place. Product Firstly, the identification of the product is important. The core benefit of the product is the transportation from London to Shrewsbury. The consumer product consists of the bus transportation from London to Shrewsbury, a provided lunch for this drive, an included stay at an accommodation in Shrewsbury. The departure of the transportation is on five days a week, Monday, Wednesday, Friday, Saturday and Sunday from Victoria Coach Station in London. This location is easy attainable for tourists from the city because it is close to the major Victoria Station. The bus will carry 44 people and is armed with 44 comfortable seats, seat bells, one armrest in every row, WIFI, power outlets to charge your mobile phone and a small table on the back of the seat in front of you. In Shrewsbury the bus will directly stop in front of the Lion and pheasant Hotel. This is located directly in the city and allows the tourist to explore Shrewsbury by feet. The name of the special package is called "Greyhound Darwin". The company "Greyhound" is located in America and is very popular there. The package of the "Greyhound Darwin" will use the same brand name, the same busses and will profit from the name "Greyhound". The hiring of busses of the
Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..
The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...
1718, Baker Street, Nelson, BC, V1L5B5 (Address): It is located in center of the nelson city. There is many shopping, grocery store and restaurants near our Bar. There are lots of bars within the nelson area for example: Mike’s Pub, Bloom, Finley’s Irish Bar and grill, The Royal Bars that offer entertainment or live music are often referred to as music bars, live venues, or nightclubs. These types of bars have higher level of completion and range from inexpensive to elegant places of entertainment often accompanying restaurants for dining.
Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.
The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you some
This is where all of your conceptual discussion comes true in the marketplace. What does your product look like? Where are you selling it? How are you communicating with your consumers? What price signals are you sending? How do you service the customer through the decision process and post purchase?
In this section, I will give a detailed explanation of the marketing mix and why it is used in businesses. I will be giving a detailed analysis’ of the Product, Pricing, Place and Promotions. This section is based on about how I found my target market and then fulfilling their wants and needs.
The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.
The Right Target Market One of the most important marketing functions for a firm is finding
Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.
After determining and positioning the Frozen Animation Movie, the Walt Disney Company had also designed a great marketing mix strategy. Marketing mix is the set of tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The marketing mix is divided into four groups of variables, which are Product, Price, Place and Promotion.
Marketing mix is nothing but a critical mix of right amount of efforts and mechanism that is made up of the product that an organisation offers, market segmentation and the marketing strategy, selling the product at the right price and to the right customers through right people.
Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.
Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)