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Anticipatory Effect On Drinking And Driving

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Media messages influence us all in everyday decisions. After learning about the affect of emotions in perceptions, I realize that there have been so many media messages that have influenced me directly, whether I have realized it or not at that moment. I found one anti drunk driving campaign that is attempting to influence my choices regarding driving under the influence. I think that this overall problem of drink driving, and specifically this campaign, can relate back to three concepts we discussed in this course of negative emotions, sensation seeking, and the anticipatory affect. The striking campaign I found is from an article by hubpages.com, released this past January, that shows several photos for anti drunk driving campaigns. The particular image I chose, shows one toilet with a sign above it that reads, “Drunk behind a wheel could land you in between another two.” The toilet also has two wheels attached to it, therefore, making it resemble a wheelchair. Although this is a very simple photo, it had a profound affect on me when I saw it. Those simple words, along with that visual, spoke loudly. When viewing this photo, I experienced purely negative emotions. …show more content…

The anticipatory affect is defined in our notes as, “A feeling state experienced as one approaches a choice.” In my opinion, this certainly is related to the act of drunk driving, and any type of risky behavior. Specifically in this case, after drinking, knowing you are under the influence, and then deciding whether or not to get behind the wheel. Hopefully, after viewing a media message like this, people would be more likely to make the choice of not driving drunk, and the anticipatory affect would yield, again, those negative emotions of fear, sadness, anger, etc., that may end up potentially saving a

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