Appealing Packaging : Alluring Plastic? Fantastic Box? Appearances Of Products

Traditional food packaging design of a certain city can be an icon of tourism souvenirs which are wanted by tourists. It carries the indigenous knowledge of natural materials as a response to the current issue of environmental design today. The packaging design becomes more important as the government began to put the culinary sector in 17 other categories of Creative Industries because of its values and cultural identity. Unfortunately, traditional food packaging design not already have good brand identity.

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

During the 30 minutes you spend on an average trip to the supermarket, about 30,000 different products are available to win your attention, and ultimately make you believe in the promise of the product, is the product worth buying, is the product going to be the quality that

As variety and option tend to lead to the peaking of consumer interest since human nature inevitably values choice and the allure of something being new or revolutionary, it is easy to see how interest can be closely linked with consumption. Singer stated that, “In its first 24 hours, the app was downloaded more than one million times” (2015: 1). This points to the universal nature of the product stemming largely from the ease at which the product can be accessed. Also, Boush and Loken pointed out that a sense of familiarity with the product regarding the brand largely contributed to the consumption adding to the fact that the product is already highly convenient to purchase (1991: 16). Boush and Loken stated, “Capitalizing on an established brand name is a growth strategy that seems destined to increase in popularity,” which accentuated the idea that convenience in the use of a product strongly linked with a brand not only involved the product itself yet involved the brand as well (1991: 16). Thus, it is seemingly clarified that convenience in use helped to make products, brands, and trends beyond culture, for the appeal to innate human tendencies in clinging to what is comfortable, known, or familiar is beyond cultural norms. Allison further clarifies that convenience in use is a key component for making a product, brand, or

why do consumers make the choices they do? Their state of mind, lifestyle and purchasing patterns.

Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall

Part of what makes a product attractive is its appearance. From cellphones to coffee, this statement is both accurate and vital to the marketability of the product. Three of the main components of the product, as well as its packaging, include the materials used as well as colors and sizes. The utilized materials can convey different meanings to a consumer. Looking at the popular Apple iPhone, a part of Apple’s design philosophy is to achieve what is often referred to as a premium feel, though there is no such things as a quantifiable premium. They do this by creating a phone with a solid, metal body. Because of this, consumers associate

Walking into a perfumery, you are overwhelmed by the scents of citrus, floral, oceanic, woodsy, and more. Endless varieties of perfumes and fragrances at your grasp waiting to be bought. Which one will you choose? In many cases, advertising influences people’s choice in perfumes and fragrances. Not only does advertising affect the choice in buying perfumes, but also in other areas of life like clothing, food, drinks, fitness and more. Even in the times before the technology era, advertising was a key component in selling products. Advertisements included notice boards, free samples, newspaper ads, and handbills (O’Barr 1-3). Advertisements became such an important selling point for companies in which helped products be sold and companies

Packaging provides not only appearance but also gives personality to a product, packaging also protects the product, they are essential in order to conserve the product intact until it arrive to the consumer’s hand. In order to have an effective packaging you must

At approximately seven billion individuals, the population of the Earth continues to grow exponentially. Global warming, safe disposal of waste, and the renewability of resources have been a growing concern due to the massive amounts of waste that is being accumulated from over consumption. Furthermore, urban sprawl has been an ongoing trend among consumers that contributes to the waste dilemma. In society, the effort to address these issues has become known as sustainability initiatives or “green” movement. Many communities have launched recycling programs to support the initiative. With pressure from both consumers and governments to adopt sustainable business practices, it may be in the best interest of product manufactures to promote sustainability together with their product attributes. Various companies have already promoted sustainability through their products, while several have gone above and beyond to attach their brands to this movement in pursuance of a greener image. Coke, for example, did more than just print the little recycling logo on their packaging, the company came out with T-shirts that were completely made out of recycled plastic

Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display (Ghani and Kamal, 2010). Point-of-purchase decisions heighten the potential for product packaging to communicate information to consumers and influence product choice (Clement, 2007). Silayoi and Speece (2007), Venter et al. (2011), Honea and Horsky (2012) stated that visual packaging is key to gaining consumer in-store attention. Visual elements can be related more to the influential side of decision-making like attractiveness which includes of size, shape, graphics. Graphics can be such as layout, color combination, typography, and product photography. Silayoi and Speece (2004), suggested that visual package elements play a major role in affecting consumer purchase decision, especially in low-involvement products which is an item that is habitually purchased and so this requires little effort to decide. The same researchers conducted a “free list” research in order to identify the most important food package design attributes and they find out that the most important for consumers are colour, shape, picture and the design of the label (Ares & Deliza 2010a).

Consumer shopping preference and behavior have a huge effect on the marketing share and benefit. Studying their shopping orientation is helpful in understanding and targeting the costumer; it could be analyzed based on their reaction on certain brands or products. In the demographic information in all class levels of college students 77.8% are female, 22.2% are male. In addition, 63% said their parents paid for them. (Bahng, Kincade, & Yang, 2013). Buying a product of a certain brand is more than just buying a product; that product is a symbol of that brand assigning a different meaning of the product. A brand develops over time. When you buy a product the value of the brand is more than the product. It communicates with people non-verbally. People will receive that message clearly and understand your social status just based on the brand you choose to purchase. In total 320 respondents are participated with the age group of 15-40, which included 162 males and 158 females (Rajput, Kesharwani, &Khanna, 2012). With greater affluence, the children have more opinion about their appearance when it comes to shopping. They are making their own decisions by asking their parents to buy certain brands or specific products based on their self conception. A little over half of the participants are age from 30-34, about 46% were housewives, and more than 43% of the interviewees household income level was

The package is a representative figure (body) of the product (food) inside, and consumers do not like even slightly damaged package on the market shelf (i.e., swelling cans or damaged plastic). Thus, manufacturers do not release such impacted packaging materials. A dugout of the food safety and quality will raise which most likely going to impact the reputation of the company, product, and eventually the processing technology. Therefore, packaging materials must remain intact, and in appropriate shape if not actually in attractive finishing and design.

The product is a consumer’s evoked set are likely to share some similar features, can either help or hurt a product depending on what people compared it with according to Teare as “The unpredictability of consumption as it relates to hospitality lies in individual differences and the ways in which people categorize purchase decision (Teare, 1998). The knowledge of the product, preferences and information of a customer about a product are essential that a customer needs to use during the

The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore