Consumer behavior eventually leads to the decision or choice between alternatives. In most cases it is a decision whether to purchase, consume or use a service. The process of this decision making is rather complex and it is influenced by, other than the price factor, the psychology of the consumers, their socio-cultural environment & the past experiences. The consumer decision making can be modelled as a system operating with an Input or stimuli, the actual decision making Process which then results in a reaction or Output (Schiffman. L.G, Kanuk. L)
why do consumers make the choices they do? Their state of mind, lifestyle and purchasing patterns.
Consumer decision-making is needs-based. Consequently, the process of understanding consumers does not so much rest on identifying the behavioural patterns of a group and then choosing to pitch a product to them, but rather on identifying the specific need which is common to certain people and accordingly striving to satisfy that need (Brady, 2010).
When a consumer walks into a store they know what products they want to buy,
* Decision heuristics- mental shortcuts that help a consumer narrow down choices. Price, brand, product presentation
These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why
There are many products and services offered to consumers on a daily basis. These are separated into four general categories. However, according to Tanner and Raymond (2012), it is important to note that these categories are not meant to differentiate the characteristic of the product, but more as a category of how a consumer views or purchases them (pg. 117).
consumer behavior and define some of the factors that may impact their buying decisions to
Thus,study of consumer behavior help the marketers to take vital decisions on marketing strategies for launching their new product.
When a consumer walks into a store, they know what products they want to buy, whether it be an item that is a needed or a product that is just a want. If
Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.
As shown in other studies, some people purchase from familiarity. I do not think that taking their usual purchasing habits will help us to find out what other products a consumer may want. When we conduct the marketing survey, we will give the consumer a larger variety to choose from.
From a company standpoint, a social media can be used to capture different customer insights and better follow the trend. If some social media users were looking for a specialized product and were not able to find such product,
Research suggests that customers go through a five-stage decision-making process when making any purchase. This is summarised in the diagram below:
Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With