The Case Household Appliance And Perfumes

There are many products and services offered to consumers on a daily basis. These are separated into four general categories. However, according to Tanner and Raymond (2012), it is important to note that these categories are not meant to differentiate the characteristic of the product, but more as a category of how a consumer views or purchases them (pg. 117).

* Decision heuristics- mental shortcuts that help a consumer narrow down choices. Price, brand, product presentation

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Product specialisation and variety is another way of differentiation being employed. Someretailers are offering specialised products, like Reed specialises in organic and fresh seafoods and some differentiate on packaging. Some retailers are selling various products in a category by different

When a consumer walks into a store they know what products they want to buy,

As shown in other studies, some people purchase from familiarity. I do not think that taking their usual purchasing habits will help us to find out what other products a consumer may want. When we conduct the marketing survey, we will give the consumer a larger variety to choose from.

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

Because consumers are likely to make separate purchase decisions at each level of knowledge, marketers need to understand how consumers organize their product knowledge in terms of these different levels. Thus, based on this concept, the basic questions that might arise are “What are the levels of product knowledge for “Larutan Penyegar”? and “Which are the dominant factors that

Consumer purchasing process is the stages which a buyer passes through a decision making pathway to buy a products and services (Kotler & Armstrong, 2012). It is defined as the activities that occur when decisions are made in a schematic format and reveals how different internal and external forces interact to affect how consumers think, evaluate, and act. The consumer purchasing process consists of five major stages. The five stages of consumer purchasing process are problem recognition, acquisition of information, evaluation of alternatives, purchase decision and post-purchase behaviour. Generally, consumers go through these stages when making purchasing decision. According to Blackwell, Miniard, and Engel (2012), the consumer

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

As per the current market scenario, social media has helped many companies to reach out to its prospective customers through the right channel of online marketing. We provide you with that platform to reach out to your customer in your dominant product range which covers a great proportion in the pie chart above.

The first stage in the consumer decision making process is the problem recognition need. Per Bruner (1993) this process arises in the situation where “an individual realizes the difference between the actual state of affairs and desired state of affairs” ( as cited in Dudovskiy, 2013). Neal and Quester (2006) further state that the stage of problem recognition “depend on different situations and circumstances such as personal or professional and this recognition results in creation of a purchasing idea”. For instance, consumer may recognize the need to buy a laptop for its convenience and portability (as cited

Intention to buy may be referred as a reflection of real purchase behavior [41]. The greater the purchase intention is, the greater a consumer’s desire to buy a product or service, it occurs when the consumers perceive product preference in the stage between making purchase evaluation and the actual purchase behavior [41]. Purchase intention is stimulated by external factors of decision-making, personal characteristics, consumer previous experience and customers’ preferences by experience [41].

Purchasing behaviour varies depending on factors such as time available for deliberation and decision-making, the involvement in the purchase and the number of options and alternatives. Despite the exact process adopted being unknown, there is a standard known as the consumer decision-making process, or CDP that many purchases follow.