Appex Corporation

The major dilemma at hand is avoiding a takeover. The economy was bad at the time, and the company's stock price was thought to be undervalued, as their low P/E ratio of 13.3 indicated. Management needs to find out why their stock price is so undervalued.

Organizational structure. Need for expanding size of executive management team and adding new corporate layers in the corporation.

“The team consists of the CEO, executive VP of Strategy and Corporate, the executive VP of Administration, the presidents of the Eastern and Western areas, the Senior VP of the Law Department and the director of HSE and Operational Excellence” (2007).

What is the culture's position on important issues facing the corporation (that is, on productivity, quality of performance, adaptability to

The company’s existing portfolio has high risk options. They have been funding companies that requires huge amount of capital which increases the company’s risk. Also it was mentioned in the case that firm is experiencing a “Resource Problem”. Members of investment firm had been part of inner

With respect to staffing, I found that I initially had trouble serving customers quickly enough during peak hours. Customers dissatisfied with their queue times often left the store, resulting in lost sales.

1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business?

2. Set up a quality team that includes union and management members of the company

The organisation structure on the following page represents the core roles and responsibilities that would be expected

company had experienced a shortage of cash and had found it necessary to increase its borrowing

As a stockholder, we think it is important that he is in a senior management position. Dick Van Gaasbeck, the BUM of TechPub, seems to have a good perspective on the team structure. Especially his understanding for the problems of new team members that do not accept the team principle and his appreciation of team players shows that he supports the team concept. Kathy Cairo, on the other hand, does not appreciate the team concept and only sees inefficiencies in team meetings. For the Purple Teams this might have strong implications for the future success. Bob Kiesow as the green teams Associate Creative Director (ACD) likes the team concept. There are some implications though whether he truly appreciates the concept for the right reasons. After Messina left, he became an ACD which might have misaligned his incentives. Additionally, he likes the new structure because it reduces the amount of account executives he has to deal with. Roxie Barnett from the STAR team is not involved in the case, so we assume that she does not cause problems. Given this analysis, we should focus on the top management which includes Pulleyn, Lyon, and Foster. If change takes place in the top management, it will have an optimal effect, significant impacts and long lasting improvements.

Another issue was the finance from the conventional sources which were reluctant to invest. They would need at least £235,000 to add to their own invest of £45,000 to cover the costs and operational losses for 12 months period. But, if it works out, then they would at £1 million profit by year five. Despite their enthusiasm and impressive CVs, the business angels deterred by their lack of experience in this market sector. However, they managed to get an appointment with Maurice Pinto, a private investor, who agreed to invest £235,000 for a 20 percent share in the company.

There were several core problems that were interrelated around the strategy, organization, and structure of the company. Strategically, they were trying to do too many things. It wasn’t clear what the core businesses were,

1. Earlier partner – premier – small player ,did not match up to fiats requirements for capital commitments

4. How does this case illustrate how strategic intent needs to be matched by both organizational capability and managerial competence; and show how such