Apple Inc

6074 Words Apr 18th, 2013 25 Pages
GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH, GURGAON

STRATEGIC MANAGEMENT PROJECT REPORT

STRATEGY MANAGEMENT AT

APPLE, INC.

1. 2. 3. 4. 5.

PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46)

Date: April 3, 2012

Contents
1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY ........................................................................................................ 4 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3. 3.1 Early Products
…show more content…
Originally Apple Computer, the company was renamed Apple Inc. in 2007 to signify its enlarging its pie from merely selling high-end computers to include iPod, iPhone and now iPad. As its revenue and net income have shot up in recent years, Apple’s share price outperformed S&P 500 index by nearly ten times. Apple Inc. is by far the largest company in the world by market capitalization. At $565 billion (INR 28.25 trillion!) it pips Exxon Mobil, the largest upstream oil company in the world, worth $408 billion! The subject of study in this report is how sustainable is Apple’s position in its various product markets – PCs, digital music, smart-phones and tablets. We shall briefly touch upon the structure of the PC business and the role of the iPod, iPhone and iPad in Apple’s overall strategy, primarily to discuss the industry analysis, competitive positioning, and sustainability analysis. Four central issues in strategy formulation have been discussed here – 1. Evolution of the computer industry over time and its implications for strategic positioning 2. Nature of sustainable competitive advantage 3. Timing of strategic moves 4. Challenge of invigorating competitive through innovation

3

Strategic Management Project Report: Apple’s Strategy

2012

2. APPLE: BRIEF HISTORY
Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release

More about Apple Inc

Open Document