Introduction 2007/1/9 apple public their first smartphone-iPhone, since them, the mobile phone market has changed a lot. IPhone create the revolution of mobile phone market. In 8 years, apple company had design and promote iPhone for 11 times, and its product include i1 i2 i3 i3gs i4 i4s i5 i5s i6/ i6 plus, i6s/i6s plus, and include the latest publicized one i7/i7 plus. Since every time when apple announce the new improved iPhone, it can be the focus in public. and now apple has gathered more and and fans who are the apple’s loyalty customers, and selling in many countries.
Apple has achieved such success, which can be seen in its marketing mix. A good marketing mix will help to build an stable market for a product. WHAT’S marketing mix?
“It is about putting the right product or a combination thereof in the place, at the right time, and at the right price.”
Marking mix always connects with marketing strategy, once you have decided your market strategy, then you should consider which marketing mix you should design and choose to meet you target.
Make sense of how apple operate their business for iPhone range success, the first step to do is understanding how apple make their marketing mix.
Product
Produce is the essential factor to create market. Product usually the starting point in creating a marketing mix. A business should clearly figure out what their product are, what benefit they can add to their target clients. For iPhone, making good sales in marketing
The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...
Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.
The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you some
Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would
The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.
Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.
Without saying, the iPhone does no less of a job than any of the smart phones out in the market. More importantly, Apple has re-demonstrated to the world that their logo represents innovation and reliability. The advantages of having a big brand name means that people know your product, and believe in it. What Apple has over small companies and startup companies is a financial leverage over them. Instead of mass advertisement, apple can feed more of its money into R & D which can allow them to fuel the economy with new innovating idea’s and products. Strengths: 1) Brand name- Highly recognized name from previous products like Apple computers and iPod & iTunes. Known for offering multi-functional, reliable and cutting edge products- that is design capabilities of products. 2) Capital- profits from its long established operations give iPhone financial leverage or R & D Startup Company’s lack. Weaknesses: Like almost all products, the iPhone is not entirely flawless. Its major weakness is its limited channels of distribution. Unlike the IPod, which are sold through many retailers, the iPhone canonly be sold in AT&T stores, T-mobile, and Apple stores. Although AT&T is the largest phone service provider in the United States, they only currently serve 58 million out of 2.14 billion cell phone subscribers. Besides for their poor channels of
The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.
With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in
Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.
Everytime Apple Inc launched their new product, regular customer from around the world will buy without think how much they must spend their money to buy Apple Inc product. For example, the product that Apple Inc have their follower in Iphone. The first iPhone was released in 2007 and it was the most hyped consumer product followed by release of iPhone 3G, iPhone 3G S, iPhone 4, iPhone 4S, iPhone 5, iPhone 5S and 5C, iPhone 6, 6 Plus, iPhone 6S and now iPhone 7. Iphone 7 was launched 7 September 2016 with price RM 4 799.00 in Malaysia. Conclusion, Apple Inc have a strong brand image and already have loyal customers who will buy any product over the next iPhone in the
Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).
Marketing mix is nothing but a critical mix of right amount of efforts and mechanism that is made up of the product that an organisation offers, market segmentation and the marketing strategy, selling the product at the right price and to the right customers through right people.
Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.