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Approximately 1.3 billion people in the world live without reliable access to electricity and turn

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Approximately 1.3 billion people in the world live without reliable access to electricity and turn to Kerosene lamps for illumination . Many of these individuals are spending up to 30% of their daily income on kerosene-based fuels, which not only reduces a household’s already low income, but also poses significant health hazards. Kerosene lamps being knocked over cause over one million fires annually and the air pollution the lamps generate can impair one’s health in a manner similar to smoking 40 cigarettes per day1 . Nokero, short for “No Kerosene”, is seeking to eradicate the use of kerosene lighting solutions around the world through their distribution of high quality, low cost solar-based light solutions.
Target Market Nokero’s …show more content…

Key Point of Differentiation While Nokero’s solar-based lighting solutions are more cost effective than kerosene lamps (cost for kerosene-based fuel ranges from $1.80 - $3.80 per thousand lumen hours, while Nokero light bulbs can produce at $0.03 per thousand lumen hours), they are not the only company producing solar-based lighting for this target market. An area that Nokero has created a point of differentiation from competition is in their collective distribution network. Nokero distributes their solar-based lighting solutions through an authorized dealer network, comprised of individuals local to target regions, as well as through local governments, international aid agencies or non-profit organizations, such as iMKRIAN, EarthSpark International, and Power the World . This diverse channel distribution strategy is not only an effective approach for penetrating rural regions, but Nokero’s authorized dealer network has a secondary benefit of supporting job growth in these struggling regions. Nokero authorized dealers not only make commission on the volume of light bulbs sold, but also through referrals to vendors in other regions who could use Nokero products. The incentive-based referral program is a one key tactic that has helped Nokero grow into different

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