Approximately 1.3 billion people in the world live without reliable access to electricity and turn to Kerosene lamps for illumination . Many of these individuals are spending up to 30% of their daily income on kerosene-based fuels, which not only reduces a household’s already low income, but also poses significant health hazards. Kerosene lamps being knocked over cause over one million fires annually and the air pollution the lamps generate can impair one’s health in a manner similar to smoking 40 cigarettes per day1 . Nokero, short for “No Kerosene”, is seeking to eradicate the use of kerosene lighting solutions around the world through their distribution of high quality, low cost solar-based light solutions.
Target Market Nokero’s
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Key Point of Differentiation While Nokero’s solar-based lighting solutions are more cost effective than kerosene lamps (cost for kerosene-based fuel ranges from $1.80 - $3.80 per thousand lumen hours, while Nokero light bulbs can produce at $0.03 per thousand lumen hours), they are not the only company producing solar-based lighting for this target market. An area that Nokero has created a point of differentiation from competition is in their collective distribution network. Nokero distributes their solar-based lighting solutions through an authorized dealer network, comprised of individuals local to target regions, as well as through local governments, international aid agencies or non-profit organizations, such as iMKRIAN, EarthSpark International, and Power the World . This diverse channel distribution strategy is not only an effective approach for penetrating rural regions, but Nokero’s authorized dealer network has a secondary benefit of supporting job growth in these struggling regions. Nokero authorized dealers not only make commission on the volume of light bulbs sold, but also through referrals to vendors in other regions who could use Nokero products. The incentive-based referral program is a one key tactic that has helped Nokero grow into different
Photovoltaic or solar energy is another burgeoning resource, right behind wind power, and has been increasing 16 percent each year throughout the 1990’s.1 This is an extremely tantalizing option in remote places such as the islands of Hawaii where it may cost as much as $66,000 per mile for grid extension of conventional electricity. It is evident that these wind and solar resources work and that they are feasible as well as reliable. It seems, also, that these ‘alternative’ resources are catching on…. but why so slowly?
Fossil fuels are one of the most important factors negatively affecting society, considering the fact that they produce large amounts of pollutants and that they influence communities in thinking that they are dependent on them. A reason for which people are reluctant to consider other energy sources is the fact that many devices that are currently in need of energy need fossil fuels. Transforming these devices with the purpose of having them capable of using other types of energy is believed to be particularly costly. However, when considering the bigger picture, one of the best methods of ensuring that people are going to live in a cleaner and safer world in the
Canadian Solar, founded by Dr. Shawn Qu is an icon in the global solar energy company well-known for producing solar products such as solar panels, string inverters, off-grid applications and PV Energy Storage. Headquartered in Guelph, Ontario this Canadian company has projects, assets and relations on every continent of the world except...Antarctica. While having a hefty annual revenue the company is also socially and environmentally active. The Canadian company is trying to help raise awareness regarding the horrible effects of kerosene on human health by providing solar lamps to impoverished families in Africa to prevent these horrible health conditions and environmental effects from increasing. Moreover, Canadian Solar is providing solar
In Kenya the sun shines every morning. The temperature for a normal day is about 100 degrees. The solar light panels will be able to produce light . “Solar lights are the future for Kenya. We need to start using more renewable energy to save the planet and better lives.” Says Linda Wamune. Mary is not only reusing her resources but helping the environments health, and wealth. She is using her money and time more efficiently by speeding up the process of light production to better her plants. This is important because it is giving Mary money to save she is also benefiting her health, environment and wealth. By Mary growing crops and using solar power panels it raises her country's resources of the crop and is benefiting her at the same
Envisage a world where only the twinkle of candlelight illuminates windows in the night, warmth is provided by wood stoves, and horse drawn carriages provide transportation: a world without energy provided by fossil fuels. One might think this is the world of our forefathers and of bygone days; however, with staggering increases in energy demands perhaps such a world may not be so far from reality if humanity fails to adapt to these changing needs and how we produce energy to meet global energy requirements. There is no doubt that the greatest issues affecting humanity today are that of pollution fueled climate change and energy insecurity (Jacobson and Delucchi 1154). A number of solutions have been proposed in efforts to reduce our dependence
It is inevitable that comes one day, finite source of energy will be depleted, and for this reason, there is a need to shift to a renewable source of energy. On the other hand, renewable source of energy is not the current solution because of technology and capital hindrance. However, there is nuclear power as an alternative of a clean finite source of energy. On the other hand, McCright and Dunlap (2011) argue that people should implement measures that cut the amount of energy required. These measures include recycling and reusing, change lighting and use that conserve energy.
Sun solars is an inventive new non profit organization based in Moorolbark, VIC established in the year 2010. Sun solars primarily deals with production of solar powered equipments designed serve the Indigenous communities throughout Australia and hopefully on a global scale. The company started as collaboration with the Energy sources INC. which was a semi private company that operated under the federal Government back during the 90s. During those times there weren’t enough interventions as to where the company would go and so the operations were halted for nearly a decade and again resumed under what today is known as Sun solars. The company is a small scale organization with a tight-knit group of people working together to bring out the differences within the
As climate change becomes increasingly recognized as the key environmental issue of our times (Verissimo et al 2014), there is overwhelming scientific consensus that only a large reduction in greenhouse gas emissions can reduce the risks and impacts associated with climate change (Intergovernmental Panel on Climate Change, 2007). Yet, to achieve meaningful reductions, we will need to change the way we use energy. One of the more immediate and cost-effective paths to this change is to increase energy conservation and improve use efficiency (Alcott & Mullainathan,2010).
With the advent of solar power system, Dynico Roofing is setting up to launch its recent breakthrough solar panels into vehicles. The company offers the finest roofing products and quality services across the country. As it continues to produce and market efficient and quality roofing products and services to keep pace with the march of progress, the team came to a decision in adding new product and service to the company’s digital menu board. Our team likes to present installing solar panels on top of vehicles to fuel them. What follows enumerate the overview of the organization, description of product and service, SWOT analysis and competitive analysis of the organization and offering, criteria to be used to segment market
Do you have to pay to put fuel in a vehicle? I know I do and it's becoming more of a large burden rather than just another small expense of living. It's safe to say that the majority of people owning motor vehicles dislike the constant fluctuation in the price of oil and gasoline. The four worst polluters when it comes to the burning of fossil fuels are the United States, China, Japan, and Britain (Editorial par. 3). At the rate at which it is rising now, vehicles are soon going to be a luxury because people will not be able to afford the price of fuel. One possible solution to this problem, and many other instances that rely on the burning of fossil fuels, is the use of renewable energy sources. Two of the more notable energies are solar
Studies have shown that 88% of americans believe in good environmental impact on the earth. However, 52% of the surveyed believe that government subsidization will help protect environmental services such as selling organic food or using solar panels for energy instead of electricity (Franchise Help). Solar energy is being adopted by businesses like Target who operates over ten projects to conserve energy and reduce waste. The solar program of Target has generated over 15- 30% of the power in their stores and plan to have an estimate of five hundred roof top panels by the year 2020 (Target). Although solar energy is expensive and risky, in fact businesses going solar will save money and increase media response.
This paper proposes an entrepreneurial endeavor in the photovoltaic installation and maintenance in support of the Department of Defense’s requirement in meeting Executive Order 13693, Federal Leadership on Climate Change and Environmental Sustainability, mandating a 40 percent greenhouse gas emissions reduction from 2008 levels. This paper discusses the influential event resulting in the entrepreneurial contemplation; differing market models; discusses how pricing relates to elasticity of demand for competing models (i.e., monopoly, oligopoly, monopolistic competition, and pure competition); discusses strategies to use to develop product differentiation and market segmentation (including proposals concerning alternative non-pricing strategies available and non-pricing strategies proposal to increase barriers to entry); determines elasticity of demand (for various quality ranges and the degree of luxury vs. necessity represented by various brands; discusses changes in quantity supplied as a result of pricing decisions affecting the company 's marginal cost, marginal revenue, and market share as production volume rises; discusses responses to producers’ actions altering fixed and variable costs in support of the business’ pricing strategy.
In summary, the article tries to give justifications as to why solar energy is the best alternative to energy problems encountered in the United States today (Krugman, 2011). However, solar energy not been tapped effectively due to the fossil energy cartels that have ganged up with politicians to thwart all efforts to embrace alternative sources of energy (Ahmed, 2014). The propaganda created by this group has made large scale production of solar energy a nightmare.
The performance of activities that direct the flow of goods and services from companies to the customers has taken different turn in recent times. This is particularly been occasioned by the wake of globalization which has facilitated a lot of competition among sellers and service providers. The government of Kenya through the vision 2030 blueprint and other policy documents is encouraging investment in the energy sector and especially renewable energy sources. This is achieved through feed-in tariff, net metering, zero rating taxes on renewable production and import duty waiver on renewable energy equipment. This has seen the entry of new Energy producers into the market competing for the same customers and thus a need for the businesses to find ways of appealing to the clients.
Incandescent light bulbs typically convert 5% of energy into visible light. Solid-state light-emitting semiconductors promise to offer conversion efficiencies of 50% or more (Sen et. al., 2011). However, the success of this solution is dependent on the collective mindset of the community on a global scale. This will require time and education to encourage reduced energy use through conservation. In addition, with an increasing number of countries becoming more affluent, the global energy demand will increase. Therefore, reduction of energy use by conservation is limited to the affluence of the country, and research can then be used to develop more efficient technology to reduce energy use. This is harder to achieve, as it is more difficult to develop a culture to conserve energy, than to convince governments on reforestation.