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Are Sports Athletes Paid Too Much

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Introduction

The power sports in today's world is truly one-of-a-kind. It is one of the few mediums that can bring individuals to tears and give them great joy all at the same time. The effect that sports have on the modern world is truly astonishing. It gives entertainment generates revenue and gives people just one more thing to truly care about. During Super Bowl 50 some 111 million people in the United States watched this event. The staggering number is nearly half of the United States population. So the question becomes how disports simply get this popular? Answers pretty simple, it all happen because of the coverage of sports. To truly understand how sports have grown to the astronomical height that they're currently at, it is important …show more content…

Money has given sports a platform to be a lead player in today's sports entertainment industry. While there was a time when athletes made salaries for not much more than the average fan today athletes are often multi millionaires simply by being good at a sport. This fact has created may pros and cons in the business of sports. It has given sports leagues the opportunity to do things such as sign billion dollar television contracts with different company and turn certain athletes into their own brand. While things like this are often looked at as a continuous step forward for the sports industry here in America, not all of it has been good. for every huge step forward for sports from a marketing stand point, there have things there to halt further advancement. With the coverage of sports by the mass media being so vast, many things have sat somewhat under a magnifying glass for the public to come to their on conclusions about. One of the biggest and most controversial areas that is widely covered by the sports mass media is college athletics. While college athletics is a billion dollar industry, none of the players make any of the money that different universities make from the marketing of these athletes. This fact has become the subject of criticism, debate, and a resounding outcry from the player. It has also raise the question of “what needs to be done …show more content…

While companies have been make millions of of the branding of this athletes through things such as video games and jersey sales, the players never saw any of that money even though they'd become household names. This has drawn the question of “are college sports preparing individuals for the next step in life?” In the book “The Game of Life”, the author concludes that while successful programs are thought to benefit the university, it may not really be helping athletes because the money is not being invested in them. This brings in the idea of creating a head start for these athletes. This head start can be create the same way that the staggering revenue numbers where brought in by the universities, the coverage of these athletes. By doing this, universities would see a drop in the area of improper benefits but more over they would be using the coverage of their sports by the mass media in the correct way. After all, the idea of college sports in for players to refine their skills and uses them as a launching pad to make it to the next level all while receiving an education. By properly using mass media, the college of these institutions will come to fruition in much greater

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