Argumentative Essay: The Craft Brewing Industry

The American food industry, just think about what you eat for a minute, where do you think it comes from, how do you think it is made, what do you think it is made out of, how many ingredients are in it. Most people would not give it a second thought, mostly because they do not want to know what they are putting in their body. The fact is not if you eat one McDonald's cheeseburger you will die it is that you should at least know what you are putting in your body, then you can make your own choice if you still want to eat it.

4. Maintain brand equity with the distinctive bitter flavor and slightly higher-than-average alcohol content of Mountain Man Lager.

In a world where large, corporate breweries rule the market, craft beer is created to please an audience that applauds the styles, techniques and flavors. Though craft beer can be purchased through several different outlets, the best place to thoroughly enjoy the entire experience of the specially made beer is in the brewery where it was made. The article titled, “In Lean Times, a Stout Dream” in The Wall Street Journal1 states that, despite the hard economic times and consequent consumer cutbacks, sales of craft beer, the industry 's fastest-growing segment, rose

Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors, a market driven approach, and a very efficient contract brewing strategy.

So what makes one beer more interesting than another? It begins with the brewer, choosing ingredients, mixing flavors, and making subtle changes.

Beer is the Drink of Choice-Downtown Huntsville has eight (soon to be nine) craft breweries. What do you do when you have that many breweries? You create a Craft Beer Trail and that is what Huntsville has done. To participate in the fun, grab a Craft Beer Trail card at the Huntsville/Madison County Visitor Center or one of the breweries featured on the trail. At each stop, get your card stamped. If you collect all eight stamps, you get a free Trail Boss bottle

The newest brewery to arrive on the scene, Band of Brothers Brewing Co., opened its doors in September of 2015. Owned by brothers Jeremiah and Jeremey Donald and friend Quintin Brown this establishment provides a unique, easygoing atmosphere. With plenty of space to utilize, Band of Brothers frequently hosts live music, movie nights, games and much more! Their stellar selection of brews includes local favorites such as the Voodoo Mild, Monk on the Radio, and Station One Saison. Each of these beers provides a flavorful and

But that's not all! We're adding more breweries daily, check back often to find out who's joined the 2016 Burger & Brew Fest team.

Think about this. Early man survived by eating one hundred percent of his calories and drinking plain water. No liquid calories! Today, the average American receives more than one fifth of their calories from soft drinks, fruit juices, milk, alcohol, and recently sports drinks, coffee and tea.

Address the following questions in a 4-5 page write-up of the Boston Beer Company Case to explore the issue of Initial Public Offerings.

In order to stay on top of the industry, The Boston Beer Company needs to find new, innovative ways of being the most appealing craft beer available to the average consumer. While The Boston Beer Company offers many different varieties of seasonal beer, they should begin to shift their focus to year-round specialty beers, such as a line of regional flavors based on their consumer’s regional taste preferences.

Therefore, it really needed a strong product that responded the market’s needs and wants so that the product could speak itself in order to survive the keen competition.

Within the craft beer market, consumers have many products to chose. A product is anything offered within a market that which fulfills a want or need (Armstrong & Kotler, 2015). In 2012, over 1,750 breweries operated in the United States (U.S.), with over 1,920 the following year (Brewers,

But as the company grows, they will have to let go of this structure and culture. Even Peter wonders if this structure is suitable if the company will grow in the future. SOLUTION: By growing as a corporation in the future, the company should and will hire more and more employees, and as the personnel increases in number, the organizational structure and the culture will change.

Based in St. Louis, Missouri, Anheuser-Busch is the leading American brewer. The company is one of the largest theme park operators in the United States, a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. Our diverse background also includes malt production, rice milling, real estate development, turf farming, label printing and transportation services.