Argumerical Analysis Of AARP' By Morgan Freeman

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Advertising has come a long way in terms of advancement with the enlightenment of the new technological age we live in now. In James Twitchell’s essay “What We Are to Advertisers,” the author explains that mass production means mass marketing, and mass marketing means the creation of mass stereotypes. Generally, the use of stereotypical profiling in our society not only exists in regards to race, social class, personality type, and gender but also holds a special meaning in advertising circles as well. To advertisers, stereotyping has become an effective means to pitch their products according to the personality profiles they have concocted for us and are most times eerily accurate. For instance, according to advertisers, the daytime

People Magazine’s audience comprises of mostly women, and the articles and advertisements within the magazine prove this. Such types of passages consist primarily of gossip, however, there are some informational reads in the magazine. One advertisement in the September 18 issue of this year is a safety message from Tide. While the advertisement is a safety message, it is obviously still trying to sell the product: Tide PODS. The target audience of this advertisement is more specific than People Magazine; instead of only targeting women, Tide narrows its audience down to parents. Tide's advertisement uses some pathos, but it heavily draws its appeals from ethos.

Living the American dream was a part of the road to Suburbia. As soldiers were returning home from the wars, births were reaching record highs known as the baby boom. Just in the year 1957, a total of 4,308,000 babies were born.4 Desiring large families and great economic prosperity, the women’s role as mother and homemaker were built-up in movies and television and magazines. Ultimately, with additional “leisure time” at home, Americans bought televisions, nice record players, lawn mowers and other electronic products. Manufactures and advertising agencies jumped at the opportunity to profit on consumerism. “More and more, ad executives and designers turned to psychology to create new strategies for selling. Advertisers appealed to people’s desire for status and “belongingness” and strived to associate their products with those values.”5 The Baby Boomers that began the consumerism in the mid-1950’s socially altered the United States then and still do

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

The AARP was founded in 1958 by Ethel Percy Andrus, Ph.D., a retired educator from California, and Leonard Davis, founder of Colonial Penn Group of insurance companies (USC News, 2001). The AARP is a non-benefit association that helps a large number of powerless low-wage Americans over the age of 50 to recover their decent footing, keep on serving as grapples for their families, groups and guarantee that their best life is still within range.

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

The New Yorker is a celebrated magazine that is known for its reporting, essays, and political commentary. Its exemplary status is also attributed to its cartoons and illustrative covers, which are often satirical reinterpretations of current affairs. The demographic of the people who read the New Yorker provides a clue as to the whom the advertisement’s target audience is. They tend to be on the liberal spectrum, mostly college educated people in their early 30s to late 50s.

The American Association of Retired Persons (AARP) is a nonprofit, nonpartisan, and social welfare organization that makes sure elders are properly cared for. The organization was founded in 1958 by Dr. Ethel Percy Andus. Before it became AARP, it was called National Retired Teachers Association (NRTA). Dr. Andus started this organization to promote productive aging and retired teachers healthcare. This organization consist of three principles: to promote independence, dignity, and purpose for older persons, to enhance the quality of life for older persons, and to encourage older people "to serve, not to be served".

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

Sponsoring political debates is another strategy used which enables the AARP to convey their message in the form of advertising during commercial breaks in the debate. Most of the AARP's influence is conveyed through approximately twenty-second advertisement spots, which sum up the organization's beliefs. In order for the AARP to achieve its political goals, it is vital that they are able to influence public opinion. The primary way the group goes about this is by producing and airing major television programs that focus on issues such as federal tax reform and social security. Without the media, the AARP would have far less impact on political decision-making.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences. These differences include gender, sexual orientation, economic status, location, race, ethnicity, and more. Advertisers have substantial knowledge of what appeals to each of these demographics and how these demographics will respond to