Artemis Sportswear Company

Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend go to the gym or not that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articles of clothing such as spandex, leggings, yoga pants, sports bras and fashionable sweats. Over the last 10 years an increase in athleisure wear has spread at a rapid rate globally, particularly in the women’s fashion industry. Since 2013 the increase in athleisure wear apparel has grown by 14% and accounts for 18% of the total clothing retail market. With this trend still catching on, active wear is expected to continue to grow at an average rate of 3.3% annually. Due to this rapid increase in purchasing athleisure wear the apparel industry will continue to grow especially Nike because they are the market leaders in active sportswear. For that exact reason I believe that Nike is a

The athletic apparel industry has shown a large increase in popularity. Global sales of sport clothing have increased from 146.1 billion US dollars in 2007 to 162 billion US dollars in 2012(Global Participative Sport as Consumption). Particularly in the United States, sales of sport apparel have increased by 7% from 2013 to 2014 (Wingus). There has been a large trend in healthy living, as “activewear accounted for $33.7 billion in sales and made up 16 percent of the apparel market” (Wingus). The industry is booming, as sportswear, specifically yoga pants, has transformed into people’s daily apparel. (Refer to Appendix Table 1) Huffington post noted, “people are wearing trendy workout clothes all day, every

(ii) Moreover, After 35 hardly people tend to use specialist sportswear. We have decided to divide this SSWD

In the athletic apparel industry, as in any industry, it is key to stay in touch with the current trends in order to keep your products relevant. With Lululemon focused on such a niche activity it will be important that they explore other markets within the sports apparel industry in the future so as to stay relevant. We can see the company’s first steps in doing just this when they recently introduced their men’s apparel line. A summary of the athletic apparel industry’s external environment are listed in Exhibit 1.

The competitive pressures from the threat of substitute products is also high. This directly links back to the competitive pressures coming from rival sellers which forces company’s to limit their prices. The global market for sports related gear has amongst many top name brand competitors in the market. However, it doesn’t just end there. The demand for sports apparel is only going to continue to grow in the near future. However, today, the use of technology has actually helped many

The sportswear industry provides clothing, including footwear, worn for sport or physical exercise and has now evolved as casual fashion clothing more than athletic wear. In this report I will be talking about Kotler’s macro forces and their effect on the sportswear industry. I will also be comparing two organizations from the industry and evaluating the similarities and differences between them.

Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche, grassroots and a nontraditional feel of the brand that sets them apart from their competitors.

When analyzing the sociocultural factors, it is particularly important to pay close attention to what society values in terms of trends. Today’s population still looks at the “athleisure” trend to be in the comfort of their workout clothes, but also being comfortable enough to wear it throughout the day.

Athletic apparel has come a long way from the era of pairing a dowdy gray cotton sweatsuit with tennis shoes. Now, athletic apparel promise to hug the body with materials that insulate the wearer from cold weather, while wicking away sweat to boost performance. Running shoes can be synced with computers to measure performance. Other advances in sports apparel include tagless T-shirts and fabrics that manage odors. Technological advancements allow manufacturers to maintain or increase prices and keep consumers loyal to their brands. Consumers have responded to the high-tech offerings, with athletic apparel sales reaching $60 billion in 2008, according to NPD Consumer estimated data. In this report, we analyze two apparel

Athletic Supreme is now ready to carry the team to victory by expanding its inventory to include a sportswear product line providing its customers with “one-stop” shopping opportunities saving time and effort with selecting and designing team sports apparel by delivering a relevant product assortment creating an engaging environment and the ultimate customer experience. Hayes and Venkatraman (2015) mentions that sportswear and other performance apparel fill a specific niche market and permeate all aspects of the fashion business providing challenges and opportunities for companies operating in the market. In competitive sports, the implication of the performance of sportswear can often be the difference between winning and

Breaking into the fashion industry can be a big challenge. There are several challenges that can be faced with launching Star Athletics. How will the brand be perceived, customers know Starbucks for it’s delicious coffee. Will moving into the already crowded athletic apparel industry affect consumers because there are already other quality and well known lines already on the market? Will consumers see the difference in choosing Starr Athletics clothing over the athletic wear they can find at their local Wal-Mart? How will the brand help boost immediate sales?

Hoping to inspire individuals with your cool, stylish and lively style of dressing? Attempt the most recent accumulation from Fox Racing focused at those needing to look cool yet hot. These brands, in spite of the fact that have diverse markets; have the same belief system, making sportswear that difficulties convention.

We recommend Harrington Collection pursue the opportunity of introducing an active wear line in the “better” segment under the Vigor brand. Although active wear lines originated as a fashion trend born from rapidly changing consumer tastes, there is a high possibility of a long-term trend as the market switches towards more contemporary and casual apparel. Further, this can be considered an altogether new category of apparel since the stylish design and comfort makes active wear a substitute for everyday clothes. We expect the seasonality of the “active wear” category to be significantly lower than regular “active” apparel. In addition, this is an opportunity for Harrington to leverage the purchasing power of loyal customers who otherwise would purchase active wear from a competitor because of the lack of offerings from Harrington.

How a sport marketer creates the image of superiority is the big question. How can you reinvent the same shoe year after year and continue to sell millions based off the new perceived differences? The right answer should be you can’t but when you know how to market a good you can. A key marketing strategy used in this field is the use of new features that enhance the quality of a product. These enhancements can range from a new sweat wicking material in a t-shirt or an added liner to a pair of shorts. The changes may be slim and not noticeable by the naked eye but when described using complex terms and graphics a minor change can become a monumental one to a consumer. An example can be found on any sports apparel site; here is an example from

Labor costs in the United States are much higher than in many parts of the world. Consequently, the costs of production for labor-intensive manufacturing can be significantly reduced by moving factories overseas mainly to third world countries this is a common practice of Nike who outsource there manufacturing to other companies in countries such as Thailand and Indonesia.[ ]