Asiasports: Hockey Night in Hong Kong
Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. “Barnes, Weir, and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy” (Delios 1). Although every one of their sports properties was profitable except for the World Ice Hockey 5’s event, Asiasports still experienced a loss in 1998 operations. Therefore Barnes and the primary shareholders of Asiasports were faced with a difficult question regarding the direction of their future business
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Furthermore, Asiasports has acknowledge that they typically receive 50 per cent of their income from player fees in activities conducted in Hong Kong, but total player fees for the 1999 tournament were only 148,759 (HK$) compared to sponsorship revenue of 542,000 (HK$). They may also wish to consider raising player fees for the tournament since it is an inelastic experience in the Hong Kong marketplace. Although it is difficult to evaluate the overall financial status of Asiasports without more financial information on their other operations, it is clear that they must better manage the costs of the tournament and/or increase their revenue streams relating to it. External Environment Analysis Asiasports has focused their operations primarily in Hong Kong for their first three years of existence. However they are now considering geographic diversification options. These options include setting up hockey leagues or developing and expanding tournaments in other Southeastern Asian locals such as: Bangkok, Manila, Taipei, Singapore, and Ho Chi Minh City. A CAGE Distance Framework analysis and Porter’s Diamond examines the external environment in Hong Kong and Southeast Asia. CAGE Distance Framework: Appendix 3 A CAGE Distance Framework analysis shows the cultural, administrative, geographic, and economic distance between Hong Kong and the other countries in Southeast Asia where they are considering expanding their operations. In an
Profitability. The company strategy is to target only 25-45 years for specialist sportswear products, but a lot of
Mercury is an appropriate target for AGI. AGI is looking to increase its revenue and profit by utilizing synergies. The initial aim of AGI for acquiring Mercury Athletics is to increase leverage with contract manufacturers and to boost the cooperation with the retailers and distributors. AGI was one of the most profitable and successful companies in the market segment, but the firm’s size re mained rather small in comparison with the main competitors. Therefore, with the acquisition of Mercury, AGI planned to build competitive advantage. Besides, the target company had well developed operation infrastructure, impressive labor facilities in China and numerous
Can a youth baseball program really be considered a business? Just because the Vital Baseball organization does not turn a profit can the managing partners really market the brand to one day fully fund their future endeavors? To find these things out a SWOT and market analysis has been conducted on the organization and the brand as a whole to see what the future viability can actually be. A SWOT analysis is a determination of an organizations strengths, weaknesses, opportunities and threats. The SWOT analysis was conducted but other things were evaluated as well. Strategic planning in any organization is key to the future viability of the brand and the strategic future planning of the Vital Baseball organization was assessed. The course of the organization has been plotted to see where they will be in the next three years. Again a youth baseball organization may not be a for profit organization but to be viable for many years the organization must be managed smartly and in a manner that supports the goals of the entire organization.
These firstly include Boosting the customer experiences. The company has wanted to create a simpler, faster, smarter and a safer experience possible, for its customers. This is then followed by being able to provide intuitive mobile experiences. This is by being able to be first to market these interactions across to the marketplace. Building new, compelling and unique sports products, is another factor of the strategy utilised by the company for its marketing. Finally, they want to be known by their customers for being fun, fast and fair. This is enabled by engaging and entertaining customers with their brand, and experiences (Williams,
Sport is an ever growing aspect of our cultures, and as the access to different avenues of sport begin to present themselves we question the ability of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.
There were two main driving issues behind our analysis of this Sport Obermeyer case: the measurement and understanding of demand from uncertain and disparate forecasts, and the allocation of production between factories in Hong Kong and Mainland China (Lo Village, Guangdong). The main challenges facing the company were long lead times, little to no feedback from the market before the first production decision (the first real demand signal is at the Las Vegas trade show in March) and inaccurate forecasts along with the lost profits that can result.
As a result of the effect that it has on the Canadian economy, hockey should be named Canada’s true national sport. Accounting for roughly one-third of the National Hockey Leagues ticket sale revenue, the seven Canadian hockey teams have a much larger market than the 23 American teams. Not including the newly added Winnipeg Jets, the six Canadian teams account for 31% of the $1.2 billion (U.S) sales ticket revenue of the NHL. This means that $341,000,000.00 (U.S) is contributing to the Canadian economy annually. The Toronto Maple Leafs has the largest franchise revenue at an estimated $119,000,000.00. The ticket revenue of the Toronto Maple Leafs is the highest in the NHL at $1.5 million per game. This is an astonishing amount in comparison to the Dallas Stars at $660,000. The construction of sport facilities could cost upwards to over $1 billion (U.S). With this in mind, Canadian hockey facilities (e.g.: the Air Canada Centre in Toronto, Ontario) revenue millions of dollars annually and creates thousands of jobs. Costing $265 million to build, the Air Canada Centre generates revenue of nearly $23 million annually. Additionally, large Canadian sponsors such as Air Canada, Molson Canadian, and Tim Hortons
Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is
For more than a century, hockey historians have found that precisely tracing the sports origin is not only a difficult task but, a virtual impossibility. Therefore I can only try to deduce for myself, from the records, claims, and accounts, which are available to me, when, where, and by whom the first ice hockey was played. I’ll also discuss the early problems and obstacles that the NHL encountered. Plus I will also tell a little bit about early equipment, along with early game play and ice conditions that players encountered. Lastly, the Stanley Cup, which is the most prized and oldest sports award of the NHL. It has been won many times, by many different teams. Ice hockey is traceable to games played on fields as far back as nearly 2500
This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.
This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European
They opened more stores in Europe and they gain better retail and logistic skills. Revenue was £147,62m higher than in 2010. (Sportsdirectplc, 2012)
The management of Sports Products Inc. should pursue maximization of shareholders’ wealth as its paramount goal. As far as we know, the stockholders are the owners of the firm and the ones bearing the most risk in running it. In line with this, the board of directors and/or the management is
One of the fundamental problems with Canadian hockey teams competing with their American counterparts is that Canadian teams pay all of the player's salaries and travel are in American currency. However, all the revenue from ticket sales, concessions and advertising is in Canadian currency. American teams have an advantage over their Canadian counterparts because all the money that was created from ticket sales, concessions and selling advertising is one-third more than what Canadian teams will make. This is because of a weaker Canadian dollar, 69 cents to one American dollar, means that Canadian franchises will always make one-third less from basic franchise profits as long as the Canadian dollar stays the same. "The teams are among Canada's fewest businesses that pay most of their salaries and expenses in U.S. dollars out of revenue earned in depressed Canadian dollars" (May p 2). This is a problem because the weaker Canadian dollar makes it harder for these franchises to run day-to-day operations (Duhatschek 7). "The result is
The foundation period was followed by one of high-speed development from 1995 to 1997, during which Li Ning became the dominant domestic sports brand. Over time, the product mix was consolidated and distinct organizations were established around the major product categories of sportswear, leisurewear, and sports footwear. Company headquarters was moved from Guangdong to Beijing. Sports sponsorship remained the main vehicle of marketing communications, and distribution was expanded continuously throughout the PRC via the company’s system of franchised outlets.