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Assignment 1

Decent Essays

Make sure all the content on your website is 100% unique. If duplicate content issues arise due to pagination or through categories, tags, and archives, you can use Siteliner to identify these issues and ix them. If you have a WordPress site, you can install SEO Yoast or All in One SEO pack which will enable you to nonindex such categories, tags or archives.
Structured Markup/Schema
You should always use structured data. This will help Google understand your business. You should markup content that is visible on your website and you should also markup your NAP information in the footer.

Google + Business Page
This is the foundation of your SEO campaign. Make sure all business citations match your listing on Google. Also, make sure …show more content…

And understand that social profiles do have an impact on your local SEO performance. You can place your address and phone numbers on most of your social profiles so this is as good an opportunity as any to improve visibility. Again, make sure any NAP information you include on your social accounts is the same as the one on your website and other business citation.
Link Building
All the steps that have been outlined above will help you build the foundation for strong link building. In fact, most of these strategies that we've mentioned, if implemented properly, will already improve your organic and local page rankings. Nevertheless, you still need to build links if you want to be in the top 5. There are different types of links that you should try to get including:
Geo-targeted links which are the most essential for local SEO. Continuing with the lawyer example, you can prospect for the following geo-targeted links:

• Local blogs
• Local directories
• Local sponsors
• Local chamber of commerce
• Local domains that have expired
Start with your immediate area and then expand into neighboring cities.
Niche-targeted links which could include :
• Niche directories
• Niche guest posts
• Niche forums
• Niche profiles
• Niche domains that may have expired
You can use Soloseo or Buzzstream to find similar link opportunities.
User Signals
Google uses SERP click through rates to see how users interact with different websites. If your website comes up in

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