How Small Business Owners Can Get to the Top of Google Search Results
20 Easy Ways You Can Improve Your Web Presence and Top Google’s Search Results
Cover text: Small businesses don’t have to be dwarfed by big businesses and their huge marketing budgets. Use the tips and tricks found inside this ebook to improve your website, market yourself better over social media, and find new ways to improve your organic search traffic.
Introduction
More than half of your total web traffic comes from organic search. A 2014 study found that for most websites, around 65% of all the traffic they get each month can be attributed to users entering a word or phrase in a search engine and clicking on links. That means, if you are not making the most of your organic search ranking, you are only getting a tiny fraction of the web traffic you could be getting.
Consumers that find your small business’s website through organic search are often more likely to make a purchase or visit your brick and mortar store than those who find your website through advertisements. By plugging a word or phrase into that search engine (Google being the most popular), they have already expressed interest in what you have to offer.
The problem is, of course, that many small businesses cannot find their links among those on the first page of Google. Only 10% of all searchers actually click onto the second page of Google search results. The vast majority of users will either find what they are looking for on the
The small business is getting invested in location based media. According to Google, 20% of all searches are related to location. Nearly 2 million listings on Google have been claimed by business owners on Google Places in the United States – which still represents only about 15% of small businesses.
Potential customers can find your business easily and organically just by searching keywords on Google or YouTube.
If you’re hoping to boost your presence across search engines, there’s no use in placing all of your bets solely on organic/paid search, PR or social media in order to get the level of visibility your business needs to become successful.
Regardless of your business status you are surrounded by easily accessible alternatives that could always improve upon or even help expand your business based upon delivery of the content for which you provide online.
Small business owners: why are you missing out on all those local customers on Google by ignoring your SEO?
It is now, not only commonplace to have a website detailing the operations of your company, but expected. ?The reality is consumer ? likely even you ? turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn?t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers.? (Leinbach-Reyhle, 2015). For a small business trying to compete with other small and larger businesses, visibility is key.
That’s a big plus over relying on Google search to get the word out about your business because Google only shows what it wants to in local results and to rank consistently well in searches requires a lot of time and effort and there still is no guarantee your site will be shown on page one search results.
Moreover, according to Manjoo (2011) the “Web” now constitutes a one principal means for individuals to determine the location as well as the type of dining establishment they will frequent. Lacey (2014) further reiterated that a business, needs to promote the content they display on the website, as well as maintain the online profile they wish to promote. The main premise of a web page or site is the encouragement of repeat usage, in addition to attracting new customers, thus, buttons such as “book table or book now”, as well as instant calling phone numbers, and directions linked to apps such as Google Maps, increase the attraction of potential customer. The site maintained by A Little Taste of Texas will institute themselves as a verifiable business through avenues such as Yelp, Trip Advisor, Google Places for Business, as well as others. Additionally, marketing will occur via the maximization of social networks such as Twitter and Facebook
With enhanced online visibility, I find that more local customers have started to visit my website, which is working to
This second step involves ensuring that you are maximzing the use of Web Personas(Social media accounts) or any other thing that you can employ to interact with your client over the internet. Social media accounts like Facebook,Google or Instagram are very essential when it comes to ranking your site.These accounts help your business to rank higher because;
Helping small businesses succeed is what we do---take a look at our latest example of web design in Carrollton, TX at It Services Direct. IT service providers are booming, and several IT and software companies are the fastest growing companies in their state. With growth of that scale hanging in the balance, we defined strategies that would keep up with an explosion in business and traffic to their website. We thought that a scalable, mobile-friendly, SEO optimized, and beautiful website would do the trick.
This is a screen shot of the Google search I did to see how easy it was to find my business on the internet. As you can see it is the fifth business to come up on the search engine so it is very easy for the customers to find it.
This is the foundation of your SEO campaign. Make sure all business citations match your listing on Google. Also, make sure
If you’re wondering why this would be so important, 60% of the first clicks in a search engine are accounted for in the first five results. This means if you want to get customers on your webpage, you better utilize SEO. If you are serious about boosting your webpage, Eminent SEO has great tips on how to improve your SEO and can even do it for you. They can help with anything from marketing, SEO and content writing to give your site more visibility.
The search engine results are presented in a hierarchical order, and the higher you appear, the more clicks and visits you get.There are already lots of websites fighting for organic traffic. Many of them spend considerable time and resources to improve their search rankings.