Assignment on Food & Beverage Operations

The second service targets the enticement of new customers while also catering to loyal customers. This service would consist of

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

In my opinion, menu prices and strategy are very important part of F&B and hospitality industry in general. All the prices are calculated in the way to maximize profit and offering guest a value for money to attract them. Menu pricing strategy is also very different when it comes to the type of a restaurant (Asian, fine

4.) Specialty menus to appeal to varied customer preferences/needs, i.e. gluten free, low-carb, healthy, etc.

The way we used to service our customers was creating far too many mistakes and frustration. We intend to bring harmony back to our restaurants by allowing the customers to input their own orders into our new system. By placing the responsibility in the customer’s hands, our employees will be able to focus more on the preparation of the food. This will alleviate many of the errors currently being made which in turn will bring down the stress level within the work environment. We are preparing for there to be a learning curve and possibly some confusion. A training program is already being created. This program will allow our employees to ease into the new system without a huge transitional period.

The focused differentiation strategy largely depends on a buyer segment that seeks special product attributes (i.e. healthier food, lower comparative cost, quick service) and on the company's ability to stand apart from its rivals (Thompson et. al, 153). In its uniqueness, Zoës Kitchen has the ability to be different and had no national rivals emulating its format or menu.

This new system will allow customers to input their own orders allowing staff to focus on preparing orders. With the new system, it will eliminate pressure as a result of preventing you from being overwhelmed with complaints about wait times or lengthy lines. There will be no waiting for customers to decide what they want to order or others complaining about them taking too long to place an order. The plan is to put the system into operation within the

It’s always nice to go out to eat, order a nice meal that you do not have to cook and be served everything you want. When going out to eat, have you ever thought about the person that is serving you food, getting you drinks, and making sure you have a pleasant experience at the restaurant of your choice? That person is a server. He or she is a waiter or waitress. I’ve gone out to eat a lot, and I’ve always been a little curious what is like to be the person serving the food and not eating it.

The restaurant is a franchise located in the southwestern USA. It is a casual service restaurant and has about 50 seats.

Find areas with the highest concentration of Experientials, use a different menu, and start remodeling and renovating restaurants in that area first.

Moreover, there will be trained staffs to service customers who need advice or assistance. Therefore, consumers are able to self-serve when shopping for office supplies and seek for advices when required.

Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free

Some food and beverage control systems give you the chance to inventory your food and create purchase orders for more so you can maintain a minimum level of

A point of sales system is another great addition to nay growing business. The POS has many functions. The POS will contain a register for purchases, have the ability to track reports and menu maintenance, improve service speed, and enhance customer service. To increase service speed, the POS efficiently makes order entries that are then transferred to the kitchen. This results in fewer mistakes and the ability to track ticket and wait times. The system also has the function of splitting checks and makes card processing simple. This ensures more seat turnover and shorter wait times for the customers. In return this has the potential to increase revenue at every service. POS can create loyalty programs that ensure repeat customers and generate more sales of gift cards. POS provides operational control that analyzes “detailed reports to drill down on sales, server and restaurant performance” (NCR 2013). A software like ALOHA also provides a training interface that allows new employees to learn the system quickly. This reduces the cost a restaurant would ultimately have to pay on training new employees. The ALOHA system is very up to date with new technology trends, providing mobile and digital signage and cloud based solutions and social technologies. The variety of functions in a point of sales system makes it very attractive to new restaurant owners. The cost of a POS can range hundreds to thousands of dollars based on the size of the