Cafe Bijoux Essay

The menu will focus on the most profitable products sold. The café will always draw customer attention to the most profitable products

In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.

Making the decision to leave the atmosphere of the café as is and focusing on up grading business operations from relaying on memory and notepads to run the business. Now, I must develop a strategy for a full turn around for the business to become successful. In doing so, I can use Porter’s Three Generic Strategies (Baltzan & Phillips, CIS 500 Business Driven Information Systems, 2009). The strategies consist of broad cost leadership, broad differentiation, and focused strategy.

My chosen firm is Odoba Mexican Grill and it produces quality meals that aggressive prices. In other words, the aim of the restaurant is to offer wide variety of competitively priced meal choices. Price and quality are two important factors in the success of any food business. If prices go up too much or quality decreased significantly, the demand will go down. But another very important factor is income. With changes in income, demand can see a negative change. If income comes down for regular customers, they will cut down the quantity demanded. This means that regular customers who were frequently going for meals at the restaurant might choose to go less often or order smaller meals or low priced alternatives.

In the premium foods and coffees industry, there are substitute products. According to Mary Coulter, the best way to evaluate this threat is to ask whether other industries can satisfy the customer need that this industry is satisfying (Coulter). Other beverage industries can satisfy the customer's need for a drink, and other food industries can satisfy the customer's need to eat. There are obviously good substitutes to Broadway products and the threat is high. This is why it is very important for Broadway Cafe, to innovate and differentiate. By providing free Wi-Fi in the Cafe and marketing signature food products from the famous old recipes of Grandfather, Broadway Cafe can create different image than its competitors.

This paper is about Cheesecake Factory. Inc (SIC:5812), one of the most famous restaurants chain in the United States. This restaurant chain garnered people’s attention when it was founded in 1978 in Beverly Hills, California. Nowadays, there are hundreds of restaurants that have opened their doors under the Cheesecake name. The signature entrees such as pasta, steak, chicken and fish, as well as tasty appetizers like bread and salad, have made Cheesecake an unforgettable place. No matter where it is, Cheesecake Factory ensures customers will have the same friendly environment and outstanding service. As can be seen, there has been an increase in the number of franchises founded since it was established. As of present, there are about 185

A vital aspect involved in any business, especially a new business venture, inclusive of the hospitality industry, is the determination of the market via a thorough Market Analysis. Thus, before A Little Taste of Texas Café formulates the sales, as well as, the marketing strategies, they must establish the market the café serves, as well as, the need they fulfill in the market. According to Brault (2014), a business such as A Little Taste of Texas Café dictates the acquisition of the knowledge experienced through a market analysis by establishing what the customer seeks, in addition to the most beneficial mode to utilize in the product offering in a profitable manner. This in turn provides a manner to evaluate the business, in addition to projecting

In “Undercover Economist”, Harford shows the biggest issue affect to the Starbucks to have a huge success is a location. Based on the investigation of the

Futhermore, the author assumed that The Cumquat Café increased revenue 10 percent over last year’s totals. But what if the other competitors increased revenue even more sitnificantly

In this memo, the owner of the Juniper Café; concludes that cutting hours is the “best strategy for us to save money and remain in business without having to eliminate jobs.” While the café ’s employees are undoubtedly grateful for the intent of the memo, they may see that its logic is flawed. First, the memo does not provide enough supporting evidence to prove that the money saved by cutting hours would exceed the money lost by losing early-morning and weekend clients. Second, the owner does not seem to evaluate other options that would either cut back on overhead or change the café’s operation to bring in more revenue.

Threat: Louis Chen, the VP in charge of Chinese business, is ruining the brand of Levendary Café. Customers come from all over the world. When they visit the store in China, they can tell that there is something wrong with the decoration and menu in the Chinese store. It will destroy the company’s reputation if they notice that the menu is totally different from what it is in the United States. There are Pizza Hut, Starbucks and other competitive American brands, which are growing steadily and widely. They will split the market share from Levendary Café.

Café Latte, a new espresso bar, is about to open in Pocatello, Idaho. The business was formed as a limited partnership between three siblings and a friend, Cynthia, Stuart, and Rob Chan, along with Jeff Burns, respectively. The Chans are somewhat knowledgeable about running a business

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

Strategic Action for Cafes Monte Bianco: Assuming that they will be able to sell all produced capacity, with 0% advertising, and with a 6,000,000 kg annual capacity [Exhibit 2 in case], CMB should be able to generate revenues of 178,322,200,000 liras (Scenario 2). With resulting COGS of 114,954,330,000 liras and other expenses, they should still be able to generate a Net Income of 28,732,818,000 liras. Alternatively, if the company spent the equivalent of 10% of sales on advertising, revenues will increase to 215.62 billion lira, and net profit to 25 billion lira. So the company may be better off not advertising, at 0% (Scenario 3).

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.