Delta 's Operation Clockwork
Transforming the fundamentals of an airline
Lucio Petroccione Jr. - Principal
Transportation & Logistics Practice
Decision Strategies, Inc.
Lpetroccione@decisionstrategies.com
404.918.7937
May 07, 2007
About the author
Lucio Petroccione Jr. is a seasoned airline executive with over twenty years of industry experience. His career includes executive positions with Pan Am World Airways and Delta Air Lines. Lucio has had extensive experience in the critical areas of Strategic Planning, Business Development, Marketing, Network & Schedule Development, Airport Customer Service, Operations Management and Technology Development.
In 2005, Lucio was the architect and led the corporate
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The commercial aviation industry is unique as a production "factory", with the perishable nature of its primary product flowing out of each airport as its factories. The product, available seats to a number of locations at a particular time of day, is the perishable commodity. There is no way to recapture that product and value once the plane departs if a seat is empty. The seat cannot go on a shelf waiting to be purchased the next day.
The airport-factory is dependent on receiving the inventory of seats, i.e. the arriving aircraft, which produces available seats to leave the airport. The steady, reliable delivery of inventory is highly dependent upon an independent vendor and upon meteorological factors. Both variables may appear to be beyond the airline 's control. For instance, the Federal Aviation Air Traffic Control System (ATC) is responsible for the delivery channels and capacity of aircraft to the airport factories on schedule. Airlines can sometimes influence ATC outcomes, but they cannot directly control them. Weather, a constant and unpredictable component, further contributes to the complexity of delivering inventory where and when needed. The airline 's themselves have limited control on the impact and timely delivery of inventory in conformance to their production schedule (the flight schedule). An area where airlines have some influence on this capacity is through their network design and schedule. All of
The United States carries over one third of the globe’s total traffic, where Over 1.5 billion passengers fly annually. Over the past 20 years, air travel has grown at an average of about 5% per year, the reason for annual change is usually differences in economic growth, and of course other environmental factors, such as the current war. As a rule, the annual growth in air travel has been about twice the annual growth in GDP. Deregulation, liberalization, and competition have essentially altered the management strategies and practices of airlines. Productivity improvements and cost management have been two of the greatest concerns for US airlines for the past twenty years. As a whole, the airline industry must continue to improve their specialization in terms of fleet utilization, pricing and revenue management, and schedule optimization.
Suppliers generally have a moderate to high bargaining power within the industry due to the limited number of suppliers which forces aviation companies to choose from the number available and accordingly to accept their prices. In fact, fuel is the second highest cost for aviation companies. There are highly depended on supplier’s prices and the availability which indicates on a relatively high bargaining power of suppliers. In addition, there are high switching costs which are strongly in favor of the suppliers and means that the company experiences an increase in operating costs when switching to another supplier as flying another type of aircraft leads to additional costs (maintenance, training etc.).Aircrafts are vulnerable to delays due to the location of gate locations which leads to a decrease in utilization and therefore to an increase in costs.
The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B.
September 11, 2001, was a horrific event that rocked the world and the way people viewed the safety of airline travel. The airline industry was hit the hardest after that day and it was uncertain if they could regain their customer’s
In the case, good weather operational capacity (i.e., both arrivals and departures) was around 120 planes per hour. Assuming that the number of arrivals approximately equals the number of departures, we obtain an average arrival capacity of 60 planes per hour. Although there are three runways in operation during good weather, only two of them are used for arrivals, which imply that each arrival runway has an hourly capacity of 30 planes per hour. During the peak period,
In this paper Learning Team A will explain how Delta Air Lines (Delta) has been affected by the economy, giving details about the positive and negative externalities as well as the shifts in price in elasticity of supply and demand. We will discuss how quantity demanded and quantity supplied has changed due to price changes and technology innovations. We will discuss how government regulations create surplus or shortage of airline flights.
This report is based on several assumptions drawn from the facts outline in the Logan case. First, we will assume that Logan airport operates 24 hours per day, 365 days per year. Furthermore, it is assumed that the processing system is a single-phase service process, which means that each server (runway) performs the same set of activities on one customer (aircraft) at a time. Each aircraft is processed in the first come first serve (FCFS) order. Since 90%
The airline industry is interpreted as being very unstable due to the immediate reaction to tragedies. The airline industry was affected following the September 11th tragedy and it affected other industries indirectly. The airline industry plays a key role in
their schedules to accommodate issues that arise and help to keep the flights on schedule and
This paper discusses the external economic factors affecting the strategic decision of airline industry and how this decision in turn, affect the market forecast of the aircraft manufacturing industry. Various business issues affect airlines operation either directly and indirectly, and
Southwest Airlines is a vigorous business commonly admired, whether it is positive or negative, by many for countless reasons. Southwest Airlines has withheld a positive social responsibility for many years. Southwest is an organization promoting people to be innovated leaders focused on promoting the success of the company. Establishing and maintaining the function of control is crucial in a company of this size. The appropriate protocols must be in place to ensure performance, organizational and ethical goals are being met. Currently, several control mechanisms are used by many companies around the world. Some control
Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay for the tickets and also check-in online. For customers, this has been a very convenient method and they are able to easily plan their trips. For the Airline companies, these systems have the whole flight inventory managed. They have all the flight information stored and records are maintained. It also provides a platform for communication between other airline companies for their “code-sharing plans” and
American Airlines’ “store front” is the computerized reservations system, SABRE (semi-automated business research environment). All sale and cancellation transactions, whether from American Airlines reservations agents or travel agents, pass through SABRE, updating reservations inventory for all affected flights. Because the yield management decision-making process is so large and complex at American Airlines, effective control of the inventory of seats can be accomplished only with more advanced automated models.
The primary considerations for airline scheduling are routes that “provide optimum public service...consistent with the financial health of the carrier” (Wensveen, 2011). In addition to that, there are numerous other factors that must be taken into account. These factors include: equipment maintenance, crews, facilities, marketing factors, and other factors such as wind patterns and what I would call “rush hour”. The aircraft must be scheduled so as to allow adequate time for routine maintenance, as well as a buffer to meet unscheduled maintenance requirements. Crews must be scheduled with adequate crew rest periods allowed, as well as avoiding over-flying the maximum hours as directed by the Federal Aviation Regulations. Facilities
Air freight is an important contributor to UK’s economy making the country notable in the international trade arena. Air transport helps in improving the competitiveness of companies’ operations such as logistics and the management of inventory. According to Oxford Economic Forecasting report (2013) shows that twenty five percent of the companies in UK consider airport services to be very important to them in ensuring smooth running of their cargo. In UK the freight industry accounts for 55% of all the cargo transported especially the perishable goods which can only be