Baby Boomers Target Audience

Shopping: Shopping for the Baby Boomers would have been somewhat limited. The traditional Macy's experience would be about as dynamic as a Baby Boomer could get in terms of choices. If the local Sears didn't have what they needed, they'd have to go to a specialty store and take the number from the catalog, and if they were lucky, get the correct item ordered in about 4 - 6 weeks!

Before we can get into the juicy information pertaining to the fascinating period of Baby Boomers, we must first take a quick glance at what was happening before this occurred.The main event that came to a conclusion that had a significance to the world and is a recent and relevant topic to the Baby Boomer period was the end of World War II.World War II had been going on since 1939 when the Nazi army and the Soviet Union united invaded Poland, resulting in the British and French declaring war on Germany.The allies allow Hitler to commit illegal actions without deciding to go after him(they just sat and watch him invade and grow as the years went by).It seems over for the Allies until the Japanese decided to obliterate Pearl Harbor December

The baby boomer generation will have tremendous impacts on health care as they continue to age and experience health issues. The impacts will show a significant financial difference in the very near future than what the impacts look like today for all health care organizations across the country. The baby boomer generation began between 1946 and 1964. Throughout the 18 year time span, over 76.4 million people were born. By 1964, this made up over 40 percent of the total US population. Today, this generation is between 53 and 73 years old and by 2020 there will be one and five people over the age of 65. As this time approaches and this generation becomes Medicare and

Financial elder abuse is a prominent issue in the world, and will continue to increase due to financial burdens the Millennials will face in their upcoming years. The fear of Social Security benefit reductions as well as the increase of college tuition prices, will add to future financial elder abuse incidents.

The general theory from my generation (Generation X) and Baby Boomers is engagement is more likely to occur when there is a connection to “having a strong sense of the company's mission and purpose” (Garman, K., & Sorenson, S., 2013). I strongly stand by this statement and because I see what our purpose is I have been committed to my job for over 17 years. Our mission statement states that we are to provide affordable, decent housing too low to moderate income families. I see the impact of what our organization has done for the Lubbock community and, therefore, I fill that I am helping to meet our organization’s purpose. I think that Generation Y does not seek to find a purpose within their job because they are busy with “individual achievement”

After World War II, in the 1950s the United States domestic economy prosper drastically, therefore, it is usually named by historians as the age of affluence. Unlike USSR, the United States took advantage of the war and became a world power. Several changes Even though, there was fear of the nuclear emergencies American citizens wanted to forget the atrocities of the war by an influx of new technologies as the automobile and many others. One of the essential factors of domestic change was known as the “Baby Boom”, meaning as an immense population growth in the United States. Due to this phenomenon, the United States became mainly consumerism several reforms were introduced. Additionally, there was also social changes regarding women rights.

North Americans born between 1945 and 1963 are all referred to as the Baby Boomers. During this time period or 75 million babies were born in the U.S alone. After WWII the birth rate in North America was on the rise. Growing Families created growing and expanding markets for new housing, automobiles as well as many other products such as toys, food and of course the wonderous television. Baby Boomers were the first generation in history to be raised in front of the television. The drastic increase in population completely changed the social and economic make-up of North America within a span of about eighteen years. But in the late seventies things began to change. Generation X accounts for those born between 1964 and 1981, these

The end of world-war II marked the beginning of a new era in this country. The baby boom era began in 1946 and ended in 1964. During this era, 76 million babies were born according to pew research center. The number of people reaching adulthood in the next decade was tremendous. As a result, the country had to adjust to meet the demands and fulfill its obligations to the citizens. Though, the boomers were sophisticated and wanted to impose their views on the rest of the society. Eventually, the country started to experience some changes and the boomers’ influence was propagating in the society. Cheryl Russell, the Editor-in-Chief of America Demographics Magazine and the author of “100 Predications for the Baby Boom: The next 50 years.” In his

Baby Boomers have greatly impacted and shaped society to what it is today. Specifically health care, social issues, and the market place. All these things will immensely effect upcoming generations’ lives.

This phenomenon occurred almost exactly 9 months after WWII. Some historians like Landon Jones says,“the cry of the baby was heard across the land.” In 1946 3.4 million babies were born an all-time high for U.S., this was 20 percent more than in 1945. This change caused what is now known as the “Baby Boom.” The babies didn't stop there in 1947 another 3.8 million babies were born, then in 1952 3.9 million babies, and then they’re forward from 1954 to 1964 4 million babies were born each year. “By 1965 the cry of babies ended, leaving 76.4 million “Baby Boomers” living in the United States.[1]” “Baby Boomers” made up of 40 percent of the United States population.

A reason for why there is a higher proportion of elders in rural communities could come from the fact that people of younger generations tend to move from rural to more metropolitan areas once they get older in order to get better education and jobs. Due to the fact that more and more of the Baby Boomer generation are reaching the age of 65 years, if there are elders staying in rural communities rather than leaving like young adults, then there is bound to be an increase in the percentage of elders living in rural communities. Another factor that could account to the higher proportion could be retirement destinations. According to the Cornell Chronicle, by Cornell University, “More than 10 percent of Americans over age 60 relocated, mostly

In the 1980s when today's Baby Boomers were in their 30s, they practically re-invented America's perception of what constituted being physically and mentally fit and what was required to get there. Unlike their mothers and fathers whose fitness workouts often had been relegated to what was offered at the local corner gym, Baby Boomers flocked to gleaming chain-owned fitness centers -- the mirrored walls of which reflected hoards of them enthusiastically toiling about a plethora of high-tech weight training gadgetry and heart-pumping aerobics classes.

Some would believe the implications of our society are do to the Baby Boomers causing a increasing in older adults some what put a hinderience on our society as a whole. I can see were they are coming from on this do to the increasing number of older adults that cause's for an increase in individuals that are more reliant on others and government assistance. I'm not saying all older individuals are receiving help from the government but most of the assistance they are receiving is coming out of hard working individuals pay checks. But, also there is not enough young people putting in money to support the older generation it's not their fault because they have worked and put in to society as well way before they become elderly so deserve every

To put into perspective who this aging population is and how they came to be reference is made to a generation called the baby boomers. These are individuals born between 1946 and 1964. They are called baby boomers because of the number of children born after World War II. It is estimated that the peak year for births in the United States was 1957 when over 50 million babies were born ( Aboukhadijeh, F, 2017 ). The prior generation was during the great depression in the United States and the age that came after still never rivaled the baby boomer generation. Statistical information sheds some light on how this age flourished compared to previous ones. The life expectancy rates had increased due to better medications, and the eradication of

The "Beat Generation" often considered hippies, punks, drug users and alcohol, libertines, etc., born between 1948 and 1962.