Baby Buggy Bag

Satisfactory Essays
The Target Market of my product is the business women and the parents that travel extensively and have children under the age of 5. The target market of Baby Buggy Bag is the professional parents that belong to Generation Y. These parents associate more with technology and social media. They expects Baby Buggy Bag to be highly functional, elegant, cleverly designed and space efficient. They also want more options tailored to their lifestyles. These parents have a high income, are quality focused and are welling to pay $12,000 on their babies in the first year alone. They are heavy users of Baby care products and are able to buy product that they find different, unique and match their lifestyle. They do that to compensiate the feeling of guild
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