Barbie Case Study

The commonly held opinion of the fashion icon, Barbie, has contributed an impeccable standard for young girls--from the unhealthy body images for girls to the low self-assurance Barbie has brought upon them. To counteract the previous statement, with the help of Barbie’s many job titles, women 's equal rights and opportunities have flourished. The creator of Barbie, Ruth Handler, created her so that, “through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,” (Mattel 2016) to serve a purpose as a role model to show kids to love themselves instead of trying to be like her.The unrealistic self image and lifestyle of glamour and riches were designed strictly for

Barbie has possibly been the most famous doll in the world after her debut in 1959. She has represented fifty nationalities and has held over one hundred careers. Girls from age’s three to ten own at least one Barbie doll if not more. When people think of Barbie they think of a tall skinny supermodel

1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was the 3D version of the very popular paper dolls, with interchangeable clothing and accessories. Today she is still very popular and probably for the same reasons; you can buy a variety of different dolls with different ethnicities, different

Barbie is an important role model of girls at a young age. “Handler got the idea for Barbie after noticing her daughter, Barbara, dressing adult paper dolls in cutout clothing.” [Englert] “Ruth immediately recognized that experimenting with the future from a safe distance though pretend play was an important part of growing up.” [History -Barbie] Recently, Barbie has announced that Barbie will be curvier, different hair length and/or color, different skin tones, etc. to have girls experiment the doll as themselves with decision making, problem solving, and more. “...Barbie continues to find new ways to inspire and encourage the next generation of girls.” [History -Barbie]

For opportunities, Barbie is a worldwide brand. So there is an opportunity for the company to use that reputation to increase its market share.

Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie

As I was on the hunt for the perfect gift for an 8 year old’s birthday, I discovered the doll market is quite different than my coming of age. Undoubtedly, Barbie is still problematic, but now she has competitors, including Bratz, and Monster High dolls, who are noticeably thinner than barbie and dressed up to look like grown women getting ready for a night of clubbing than a game of tennis. As I pick up the first doll box, I find a doll chained up in a slither of clothing with a blank expression on her face, a prominent thigh gap, with the tagline “GREAT for girls ages 5 and up!” By all means, I never imagined in my life that I would miss Barbie. For that reason, I begin to sit myself down in the toy aisle to start googling everything I could about these dolls on my

During the time of development and release of Barbie, the feminist movement was in full swing. The concept that Barbie may have been manufactured as a weapon against these feminist groups is plausible as the image of Barbie exploits the female body and challenges the values held by active feminists. Though, from a slightly different perspective, one could argue that Barbie with her freedoms and luxuries supports the ideals of women's equality and rights. Barbie may have been the transition piece of the decade, setting a new path for women and young girls.

In New York on March 9, 1959, Mattel introduced the Barbie doll to America. The thin, teenage fashion model that has a perfect slender nose, big eyes, a valumptuious bust, a narrow midsection, and curvy hips. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries. Barbie is one of the first toys to have a marketing strategy based extensively on television advertising, which has been widely copied by other toys. Barbie has also appeared in a series of animated films such as Toy Story 2 and Toy Story 3. Barbie’s petite figure, perfectly arched eyebrows, and plastic smile has become the desired American image that many teenage

What was that one doll every little girl just had to have growing up? What doll made little girls obsess with perfection? What doll set the unrealistic standards for girls starting at ages three or four? Barbie is a children’s toy that was first introduced to the market in 1959. Barbie was the perfect role model for all girls. She was perfectly skinny, had a perfect boyfriend and family, perfect hair, perfect house, perfect everything, but her existence is completely ironic. Although Mattel, creator of Barbie, attempts to make Barbie absolute perfection, all her imperfect buyers are wondering why they cannot look like the beautiful doll. She is responsible for the diminishing young girls’ self-confidence. Lisa Belkin believes girls in today’s society cannot comprehend what true beauty is because they were so entranced with the idea of Barbie in her online article “Banning Barbie.” Barbie should be pulled off the shelves immediately. Barbie’s looks, actions, and lust for materialistic objects are the blame for the degeneration of assurance in young girls and women.

On March 1959 during the American International Toy Fair, Barbie with a demure sidelong glance entered the world stage for the first time. Unlike the earlier traditional toys, Barbie in her high heels and black and white striped swimsuit seemed ready for an upscale pool party, and in the end, she revolutionized both the toy industry and society’s culture by representing the changing society as more women joined the workforce after World War II. As a result, today when any typical American woman reflects back at her childhood besides perhaps crayons, the Barbie Dolls have to be in the top list since it became an integral childhood partner. For most innocent American female children, the Barbie doll is more

Since the emergence of the Barbie doll in 1959, Barbie has been a populous choice among young children, and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial and debated upon for years and most likely will be for many years to come. The idea of the Barbie doll is a toy for which young girls model themselves after and aspire to be like when they mature and grow up. DuCille states, “more than simple instruments of pleasure and amusement, toys and games play crucial roles in helping children determine what is valuable in and around

In 1959 Mattel Toy releases a womanized figure called Barbie, a doll with unrealistic body proportions. Little girls all over the world idolized this toy, wanting to grow up just like Barbie. The blond hair, skinny waist and blue eyes toy. Parents were thrilled by this toy but little did they know it created a big self-esteem drop and brought their child’s insecurities up.

As we grow as a society we only can hope our children can adapt to the toys they play with. Companies like Mattel over the years have received well-deserved scrutiny for their Barbie brand of toys. The recent make over to the Barbie line may harm Barbie’s image as a brand when mothers think of their childhood they of the classic Barbie look. Barbie’s make over which includes four different body shapes, seven different skin colors, twenty-two eye colors, and twenty-four hairstyles they also have optional accessories such as laptops and I pads. Although Mattel’s evolution of the Barbie has progressed over the coming year their plans still need to be further planned out because they are not actually fixing their problem of gender objectifying.

Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950's and early 1960's. There is evidence of fashion innovations in Barbie's wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows Barbie's history from 1959 to 1963, covering her development, her appeal to children, and her existence as a cultural artifact of the time period.