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Barbie Pop Culture

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An Icon is familiar to people’s everyday life for it represents something that they believe in, something that is influential to mold the ways in which we view our world. In 1959, Barbie was created; today Barbie creates the way we look at ourselves and society. Up to date, 1 billion Barbie dolls have been sold. The number still being more than the population of the United States of America, Brazil and Pakistan combined. The Barbie brand is worth 2 million dollars (and counting) which is a little ahead of the luxury brand Armani. However Barbie’s popularity is far from just being restricted to a quantitative multimillionaire industry. She has emerged as an Icon in Popular culture, an icon that is seen as the barometer of attitudes towards …show more content…

With her flawless white skin, arched feet, blue eyes, Blonde hair and pink lips, she is viewed as the ‘’Perfect American girl’’ with setting perfection as the standard for beauty. She stands for legitimizing the hegemonic soft power of America. She is seen as an emblem of the American dream for many. With her almost ethereal looks, Flamboyant lifestyle spoilt with choices and lastly with a boyfriend, she is the door for escapism from reality for many young girls who are deprived of one or more of these factors. Children who come from cultures that are restrictive in nature start looking at the American culture as an ideal one through icons such as Barbie. The ones in power start looking at these symbols as threats to their culture. For example, The Iranian Government has developed Islamic versions of the Barbie (Sara and Dara) as an anecdote to the “harmful” effects of dolls and accessories from America. The danger was that if young girls played with Barbie dolls, they could grow into women who rejected Iranian values. Unlike their American counterparts Ken and Barbie, the toys are siblings. And come dressed in modest clothing. They also have pro-family backgrounds and each of the four models of Sara comes with a white headscarf. These toys are sold for just a third of the price of a Barbie doll and have been welcomed readily by the shopkeepers. Toy seller Masoumeh Ramini welcomed the dolls, noting that the image of Barbie as …show more content…

Young girls who are at an impressionable age start idolizing the Barbie, including her figure and looks. Those who aren’t able to meet this unrealistic standard of perfection find themselves in self-doubt and anxiety. There have been numerous cases of even grown up women undergoing various cosmetic surgeries in order to look “like a Barbie”. One such case is that of Cyntia Jackson who is known as the twin of Barbie. She has got more than ten plastic surgeons to make herself just like Barbie. Vicki Lee is the other woman who wants to be really like Barbie even since she was still very young. She has got three time breast surgeon (now her breast is 34F), twice on her nose, several times on lip implantation and eyes during these 6-7 years. Joe Berger (1997) reported that Lee, 20 years of age, has spent $120 every week to polish her hair, $45 every three week for pedicure and manicure, and “thousands of dollars every year” to join gyms and skin care clinic. Therefore, Barbie is not only a plastic but something or probably someone that has been an idol for people in which they are willingly involved in Barbie’s iconic

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