Essay on Bass Pro Shops Business Analysis

1275 Words 6 Pages
Primary Problems/Decisions to be made:
Bass Pro shop started as an 8-foot-long display area in the back of a liquor store in 1971 and has expanded into a Fortune 500 company that employs over 8,800 employees and has annual sales estimating somewhere around $1.25 billion today. The question at hand is: should Bass Pro Shops continue to expand, and if so at what rate should they? The primary problems they might face when expanding are as follows. Could expansion hurt their brand image and if so how? The Competition outside of Missouri is going to be much greater. They will not have the publicity and brand recognition as they do in Missouri. Does Bass Pro have the financial resources in order to open new stores, if not then what are some
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Bass Pros environment differentiates itself by offering a one-of-a-kind experience due to their outdoor environment, and offering hands-on product trials so the costumer can experience the product before they purchase it.

4. Customer service:
a. Expertise in their product line:
-Employees are required to show proper use and maintenance of products.
-3 years of retail service experience is required before consideration of employment. b. Customer convenience: -Customers are able to fill many needs because Bass Pro offers thousands of products under one roof. - Internet and catalog shopping offers services for consumers out of the comfort of their own homes

Weaknesses:
1. Managing Multiple Stores:
a. New management could create new potential problems: - Problems will occur much more frequently with new stores due to lack of experience throughout the employment chain.
b. Staying consistent with other stores objectives: - Being a chain, customers expect to have the same experience Bass Pro prides its name on. If managers do not uphold company standards from store to store, then one bad experience could lead to a negative image for Bass Pro Shops.
c. Higher payroll could hurt financially: -A much higher overhead could lead to losses at the beginning because they have to hire many new employees with each opening of a new store: therefore, this could
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