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Preparing an Effective Case Analysis Michael Hitt, Duane Ireland and Robert Hoskisson Using the Case Method The case method brings reality into the classroom. When developed and presented effectively, with rich and interesting detail, cases keep conceptual discussions grounded in reality. The case method can help you develop your analytical and judgment skills. Case analysis also helps you learn how to ask the right questions. Students aspiring to be managers and business owners can improve their ability to identify underlying problems, rather than focusing on superficial symptoms, through development of the skills required to ask probing, yet appropriate, questions. The particular set of cases your instructor chooses to assign the class …show more content…

b. Discover or invent feasible action alternatives. c. Examine the probable consequences of action alternatives. d. Select a course of action. e. Design an implementation plan/schedule. f. Create a plan for assessing the action to be implemented. Source: C.C. Lundberg and C. Enz, 1993, A framework for student case preperation, Case Research Journal 13 (summer): 144. 2 Gaining Familiarity The first step of an effective case analysis process calls for you to become familiar with the facts featured in the case. Initially, you should become familiar with the focal business's general situation (e.g., who, what, how, where, and when). Thorough familiarization demands appreciation of the nuances as well as the major issues in the case. Gaining familiarity with a situation requires you to study several situational levels, including interactions between and among individuals within groups. Recognizing relationships facilitates a more thorough understanding of the specific case situation. It is also important that you evaluate information on a continuum of certainty. Information that is verifiable by several sources and judged along similar dimensions can be classified as a fact. Information representing someone's perceptual judgment of a particular situation is referred to as an inference. Information gleaned from a situation that is not verifiable is classified as speculation. Finally, information that is independent of verifiable sources and arises

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