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Essay about Bech Taxi

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Introduction to Beck Taxi:- Beck Taxi is the leading taxi brokerage with the highest number of taxis in the city of Toronto. Beck Taxi was founded by Jim Beck and is still a family run business. Today the founder's daughter, Gail Beck-Souter carries on the tradition of excellent service. With Ms. Beck-Souter's attention to detail and leadership, she has made Beck Taxi the largest and most successful taxicab company in the country. With over 1,400 available taxis operated by our professionally trained independent contracted drivers.

Issues faced by Beck:- The issue faced by Beck Taxi was the pricing challenge in a three months summer season. Summer was …show more content…

C. Indirect stake holders: It will not affect much indirect stake holders.

2) Reduce the radio fee during summers: It can be a good alternative from the view point of drivers and plate holders. This means that radio fee can be reduced without the need to charge for usage fees and this will even allow more drivers to shift to beck taxi.
Stake holder’s analysis:
A. Drivers/ Plate holders: Reduce radio fee will really a good decision from the view point of drivers and stake holders. Reduce in radio fee means less loses to drivers.
B. Beck Taxi: Beck taxi can also go for reducing their radio fee. But it’s not a proper solution to the problem. Although reduction in radio fee can attract more drivers and stakeholders.
C. Indirect stake holders: If we talk about competitors, they also have reduced their radio fee to compete in the market. Beck taxi is the giant in cab industry immediate to Beck is Diamond, which has only 475 vehicles in compare to over 1,400 taxis of beck.

Out of the box alternative:- Beck was having problem in the summer season only, the batter alternative is go to the big organizations and tie up with them to use their taxis to pick up and drop their employees living in same areas, so they can share their fare. It can be useful for all, company, drivers and employees as well. It can be a best alternative for all the direct stake holders which

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