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Benefits Of A New Competitor Entry

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an advantage of possessing different brands that can meet different customers’ needs including cheaper choices such as Chevrolet and more high-end one like Cadillac. However customers can always choose other brands including Ford, Toyota, Hyundai and Volkswagen. Since GM does not have a competitive advantage over fuel efficiency and the reputation of the brand especially the safety issues can be damaged due to the recalls, customers have high bargaining power when choosing GM. o Threat of substitute product One of the substitute products of GM could be vehicles from other car manufacturers that provide similar automobiles with similar price and quality. In addition, other substitute products would be other transportation tools including …show more content…

CPM Matrix: GM Toyota Ford Critical Success Factors Weight Rating Score Rating Score Rating Score Customer Services Product Quality Price Competitiveness Financial profit Customer Loyalty Total 1.00 EFE Matrix: Opportunities Weight Rating Weighted Score 1. There is an increasing demand for hybrid and electric cars 0.15 3 0.45 2. The US auto industry has been booming after the economic recession in 2008 0.1 3 0.3 3. The demand of cars has been increasing in China and India as well as Latin American region 0.1 2 0.2 4. GM has formed the joint ventures in China where the demand for automobiles are massively increasing 0.1 2 0.2 5. Volkswagen is facing diesel emissions scandal and giving GM the opportunities to regain its market share in China 0.03 2 0.06 6. The population in India is expected to become the world’s largest in 5 years and the market demand will be high 0.04 1 0.04 Threats 1. Increased market competition from other car companies such as Toyota, Mazda and Ford 0.15 3 0.45 2. Governments tend to implement green policies including emission controls, road permit restrictions which may discourage the purchase of personal automobiles 0.03 2 0.06 3. The unstable and increasing fuel prices can be an obstacle of GM cars’ purchase since their cars are not fuel efficient 0.1 1 0.1 4. North Americans have recently become more interested in foreign cars such as Hyundai and Kia

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