Big Basket

This case analysis will be focused on the company QVC (Quality, Value, and Convenience). We will perform an analysis review, which, will provide a comprehensive insight into the company’s historical and current business structures, strategies and efficiencies in their operations. It will include a detailed SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) (Humphrey) and the primary activities of the Value Chain Analysis (Porter), to provide greater insight into the firms’ competitive advantage. These key concepts will be used to analyze QVC’s business model, define potential challenges and initiate a plan of execution. We will then recommend solutions

Online Grocery stores: Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their

Value proposition around web-based shopping is that customers can order online and have groceries delivered to their home without having to visit a grocery store. Another value add is around time savings, online shopping is converting

Effective value chain as a competitive advantage can contribute significantly to the prosperity of a firm in the competitive arena, but it can cause dire situations if not operated properly (Guy, 2011). However, there are conflicts among companies as to how stakeholders think they gain competitive advantage. Porter (1996) suggests: A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at lower cost or do both.

FreshDirect is an online grocer that delivers to offices and residencies in the Northeast Corridor. The company’s mission statement is “to deliver quality beyond question and convenience that adds something great to your day.” Business case analysis of FreshDirect will help to determine whether or not the company lives up to its mission statement to deliver high-quality goods and convenience to its customers, what is the company’s internal and external environment, what are the company’s core competencies and what it should do to stay competitive, and provide recommendations for its further success.

The value chain is one of the critical elements of a company’s strategy in today’s competitive world, because company’s profit depends on how the successful and efficient it runs its operations and how the end product appeals to the customers at a price that covers all the expenses of the company.

Bob’s Supermarket SWOT Analysis shows the supermarket displayed strengths with having loyal customers, customer service, and a POS System that helped them “improve both their sales and profit margins” (Parnell, 2014). Their weaknesses showed they lack having attractive displays, a marketing strategy, “limited advertising and promotions” and “attract long-term workers” (Parnell, 2014). In fact, Bob’s Supermarket has the potential to take advantage of many opportunities such as expanding their “products or services” (Matsa, 2011), utilizing innovations, re-branding their image such as making uniforms with name tags available for employees, and remodeling the interior, lighting and fixtures of Bob’s Supermarket (Parnell, 2014). Their threats

It is also a market that is relatively untapped (e-commerce groceries) while at the same time servicing a market that is always needed (people always need to eat). However, in unstable economic times, people will unlikely pay for a luxury service such as this. People with low discretionary income will go to a local grocery store and buy food on sale, instead of paying for extra delivery fees. Another cost saving benefit of ordering online is saving on ever increasing gas prices.

Increase in online grocery shopping segment. As the market is heading to provide maximum consumer value by reducing time consumed for customer, online shopping or pick-up items trends got more attention from all players. Pressure from the new entrance like Amazon can change the game play.

that requires this kind of critical mass. Although it was one of the first online grocery

You can buy anything from baby food to prescription drugs on the internet and it will be delivered in a timely fashion to your front door. No line, no commute time, no annoying shoppers and no incompetent sales persons.

Today trend has to be the Amazon PrimeNow. Retailers always have an online focus in order to maximize profit with the advantages of mobile technologies. Big online retailers like Amazon on the other hand are seeing the advantages of local pickup. The evolving shopping format same-day delivery, 1-hour delivery, etc., through services like Amazon Fresh and Google Shopping Express has greatly increased the need for locally available inventory. Logistics is a major challenge for online retailers, especially those with geographic breadth of operations (Amazon Analysis Report).

FreshDirect is a relatively new entrant to the online grocery market and relies on Porter’s Five Forces. FreshDirect relies on bulk purchasing to pass the savings to its customers. The ability for the company to turn a large profit and attract investors has made concept attractive to new entrants. FreshDirect uses quality, price, logistics, technology, and strong stakeholders’ relationships as barriers to entry and competitive advantage. Because FreshDirect focus on providing ready-made meals and

E-commerce is the stores that provide service for customers via online. It sells a variety of products such as foods, drinks, and many others. It has different sectors which have many classes of businesses. For example online supermarkets are starting to grow today. Previously, have the physical stores or traditional stores but they build an e-commerce now. When e-commerce is becoming popular, they start to do it to get more profit. This essay will examine and evaluate how e-commerce has altered business practices in supermarket, including e-commerce grows very fast, profitable business and convenience for customers, enjoyable and comfortable to shop, and detail information in the e-commerce websites. It also will argue and evaluate the main tactics to increase the profit of internet trading, are convenience delivery home, having good marketing, and providing electronic transaction and good electronic assistance.

The traffic in the Indian cities is notoriously bad. People could be stuck in it for hours even when they want to travel a few kilometer. Sometimes, the time spent in traffic is more than the time people spend shopping for groceries. This is unstainable and a big waste of time and thus online grocery shopping can help people save the time.