Before the advent of the Internet and social media, Hollywood executives were often wandering in the dark when it came to understand in detail what their audiences wanted and how any given film could be marketed to exactly the right audience, thus those parts of the population more inclined to spend money on a certain type of film. With the advancement of technology the tables have, however, turned. The Internet and especially social media have opened up a wealth of options to access information about people’s preferences and interests, often in real-time. As with other industries this treasure trove of ‘big data’ is of great interest to Hollywood (Hadida, 2009), it’s analysis promising to resolve problems that have long been lying at …show more content…
Examples include, for instance, large sets of Twitter messages or data extracted from Wikipedia. In their definition, boyd and Crawford (2012) further include the capacity to ‘to search, aggregate, and cross-reference large data sets’, further noting that big data, besides from its technical aspects, entails a cultural ideology, circulating around the notion that the accumulation and analysis of large datasets offers a new form of a more truthful, accurate and objective knowledge of the world (2012: 663). No less contested than the term big data is the question of what is meant by ‘Hollywood.’ For the sake of this essay, the term ‘Hollywood’ serves as a metonymy for the American motion-pictures industry. As Scott (2005) notes, Hollywood as a term has come to stand in for ‘the largest and most influential cultural-products agglomeration in the modern world’, though it is by far not the only one (2005: 10).1 Yet, Hollywood has become the centre of the international film industry. Thanks to a strong pre-existing cluster and agglomeration effects that reinforce its position, the United States role as one of the largest film markets, the ability to create products that appeal to both a domestic and international
In the video with Jake Porway, he discusses the amount of big data that is available to the population, which is an advantage to everyone. He also discusses how another advantage besides assisting people pick a movies or a restaurant, is how social organizations can use this data to analyze particular occurrences and bring about change for the greater society (Porway, 2012). However, there are some disadvantages to big data. The data can be difficult to assess for those not experienced with using it, and it can be very expensive to hire someone to analyze the data Porway, 2012. The cost can be especially difficult for non-profits to afford (Porway, 2012). In the article by Peysakhovich and Stephens-Davidowitz, the authors explain how knowing how many times an article is clicked on in
In this book, King examines the Hollywood “Renaissance” from the late 1960s to the late 1970s as well as some of the industrial factors that shape the current dominance of the corporate blockbuster. King begins by stating that there are two distinct periods when addressing “New Hollywood” including the Hollywood Renaissance and the New Hollywood. Geoff King analyses new Hollywood dynamically and accessibly in his text and discusses diverse films, film makers and film companies apart from concentrating on the interactions between the film texts, social contexts, and their producers by using examples across Hollywood and its genres. He further discusses how positions of studios within media conglomerate, and the relationship between production for big and small screens as well as the influence of television, advertising and franchising on the New Hollywood have been transformed the form of the films (King 137-140).
Analyzing the studio system simplistically we see basic capitalism. In the 1920’s movies became more popular, so fulfilling the rules of basic supply and demand, studios were formed to profit from the insatiable public desire to see more films (in
This social movement also inside the Hollywood filmmaking, in the appeal to an emerging new audience, characterize by
The creation of this homogenous world causes a bubble where the integration of national economies, markets and cultures concedes to an "essentially American dominated culture" (Wayne, 2002, p.2). This import and export of culture, the bubble, and alimented by Globalization itself, brings about that Hollywood captures around 70% of British film market, for example, and the British film industry captures only 1% of the American market (Elliot, 2000). Jameson comes to the problematic assertion that consumption of Hollywood films breaks up the seamless web of habits and habitual practices' of a national culture.
Hollywood, widely known as ‘dream factory’, originally functioned as an escape route from the controlling powers over film companies of the Eastern Trust (1909). The geography and low land prices of California made it an ideal and profitable place to set up film studios. By 1920s it became the major production unit of American films and massive exporter of films abroad. By 1930s Hollywood studios were totally vertically integrated, where modes of controlling production, distribution and exhibition-everything came under its ambit. Same year also witnessed Hollywood making around 600 films a year, six times more than its western counterparts and had huge influence over American audience. By 1948, everything changed when Supreme Court
The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific
This article is relevant to this week 's topic because it reinforces and highlights the important fact that Hollywood is no longer an American or Western exclusive industry. In fact, the Hollywood of today is practically Global Hollywood.
Although, the movies released started to attract younger generations, so the industry capitalized on this trend by releasing cheaper movies, of which some became critically acclaimed. By looking
“datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze,” the McKinsey researchers acknowledged that “this definition is intentionally subjective and incorporates a moving definition of how big a dataset needs to be in order to be considered big data.”
In fact, Webb notes that today, only one major studio still exists in the city, as most back lots have turned into offices that coordinate filming activities elsewhere. This small fact proves that “Hollywood has always been a concept as much as a place” (xi), a symbol people reference for the movie industry, no matter where the movies were actually produced.
After the Second World War, Hollywood was faced with many issues regarding the historical changes in politics, in society, in the economy, in technology, in the media and in culture generally. This significantly affected Classical Hollywood, and ultimately, it faced its darkest period, coming dangerously close to bankruptcy. This essay will focus on both the major causes of the Hollywood recession in regards to both the legal and social issues of America, and also the impact this had on the Hollywood studio system during the American economic boom. The reasons for decline of the Old Hollywood Studios mainly resided in sociological factors.
Over the years, Bollywood has emerged as its own distinct identity in the global Film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets. Globalization is often misrepresented as the growing influence of the western culture in the world and so we tend to state that Hollywood is influencing Bollywood to a great extent. An argument can be made to justify the validity of that statement. However, this paper aims at presenting the influence of Bollywood on Hollywood in
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
This research paper will cover the topic of the American film industry, globalisation and how globalisation has impacted on the change of the American film industry. I will also continue on to how the American film industry and its producers can integrate successfully internationally.