Big Kevin Mcquay Case Study

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Kevin McQuay more commonly known as Big Kev, began selling his cleaning products eight years ago on Good Morning Australian. It was only ten years prior to this that Kev and his family had hit rock bottom as a result of the Gold Coast housing slump in the mid eighties. He was at a loss as to how he would be able to put food on the table, it was than that he fell back on his biggest talent – his mouth.

The local butcher was the first to realise what Kev could do for business. Having someone pointing out the qualities of “his butcher’s meat” in a friendly, funny and persuasive way turned out to be a real money spinner.

Kev then began traveling the country with various products and discovered many of the products on supermarket shelfs simply

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