Oscar, By Oscar Mayer

In the advertisement, “The Talk”, Procter and Gamble's goal was to spark a conversation over this heavily heated topic and gain supporters due to their perspective. They do this by using the rhetorical mode of pathos to connect emotionally to all mothers.

Gender stereotype is defined as specified roles in the society on the basis of gender. For example, generally women work as nurses, teachers, care takers, when men work as doctors, lawyers, construction workers. Cleaning home is like women’s job, when the work outside home, like farm work, is men’s duty. Watching this ad in the way of gender stereotype, it shows the role of the women become essential in taking care of the children than the men. So Johnson & Johnson picturizes the woman in the ad, so more and more women are attracted towards the product because the women are ideal in this duty. In the ad, the all photos includes woman which shows that woman has responsibility to look after their babies, because they are expressive, submissive, emotional, soft and sweet. Expressiveness denotes the maintenance of harmony and the internal

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

Award winning author Fred Gipson wrote the classic Old Yeller (Anna). His inspiration came when a dog saved his grandfather from a rabid wolf (Anne). Likewise Old Yeller saves the family from many dangers of the Texan land. Travis a fourteen year old boy is responsible for taking his daddy’s position while he is out on a cattle drive. His dad promises him as horse to look after the family and take care of his father’s duties, but his dad tells him he really needs a dog. His last dog, Bella died of a rattlesnake bite and he just wasn’t ready for another one (Gipson 5). Then that Old Yeller dog shows up and Travis tried to get rid of him because all he would do was steal food and lay around he was not good for anything. Then he shows his worth to the family when he protects them and also helps Travis tend to the land. Through obstacles, Travis learns life lessons that include coming of age, responsibility, family bond, acceptance, hierarchy in nature, the helping hand, survival and good and bad times.

This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.

Women should not be exposed on an ad about becoming a vegetarian due to the suggested violence. The suggested violence in advertisements could be the reason why women everyday are being degraded just because of their gender. There is no excuse to having a woman naked to get across a point. This organization demeans women by taking her, making her naked, and showing off the parts of her body to get a completely off topic view across. Advertisers have come to the point where they will do anything and say anything to sell a product or an idea. Kilbourne explains that “there is no doubt that flagrant sexism and sex role stereotyping abound in all forms of the media” (283). Kilbourne elucidates that women play roles as a piece of meat on television. Women are not portrayed as strong people in most advertisements and because of that, there becomes a normalcy to women not being strong people, which in the long run creates stereotypes.

Oscar Mayer was a well-known food company, which had been operating for more than a 100

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Here they are asking you to be trustworthy like the couple in the background. To be credible and this is accomplished by the name brand recognition of Oscar Mayer. There is almost no one from my generation that is not able to sing their bologna song word-for-word. This advertisement also has an element of fairness and honesty, this is only achieved by the individual that puts complete trust and faith in this product, to be natural and an extremely healthy option. Some trust and faith has been lost in the lunch meat industry over the past few years because of the chemicals used in the processing of these meats. All studies have shown that the majority of these older products are linked to health risk, even cancer. By sending this message in the advertisement the company may again be trying to show the negative effects that hormones have on your health, trying to emphasize that the stereotyping of the effects of hormones starts at an early

In the advertisement, the audience may first notice the blue text in the upper left corner that reads, “Gentlemen: VIAGRA helps guys with ED get and keep an erection.” The text is light blue, which is the same color as the pill, to indicate that this product is targeted towards males. The use of diction in this advertisement is straight-forward with strong connotation. It blatantly states what the product does. This could instill the idea that the product is confident and a guaranteed investment, thus making the consumer believe that it may help with his sex life. Viagra may also be intentionally bolded as a connection to what the product is intended to do. The text looks bigger and bolder and the product’s purpose is to make a male suffering from ED to become “bigger and bolder.” This

“Success won’t come to you, you have to reach out and take it” (Syntha-A Ad). Published in Men’s Health magazine on September 2013 focuses on what results would be achieved from taking Syntha-S in a gym setting. While a low-fat chocolate milk ad published in Womens Health magazine, November 2017 focuses on an active snap shot of results from drinking chocolate milk. While the Chocolate milk and Syntha-S both exhibit men and women to come off powerful, they differ on how to present the look, stereotypes, emotional appeal, and target market of their ads to the consumers. Although they bear some minor similarities, the difference between the Men’s health Syntha-S ad and the Womens Health chocolate milk ad are pronounced.

An average person would look at this and attach the idea of sex appeal and the view of being complete to a Nissan Altima. The Marxists would claim that this is just a fantasy that the corporate economy uses to sell goods and services. This type of advertising works because people are no longer seeing sex only as a way of reproduction, but as a way of acquiring pleasure. Another ad that sticks out is the Calvin Klein ad for perfume which has a lady wrapped in what looks like a sheet that is barley covering her breast leaving one to only imagine them selves creating this same image by buying the product. From a Marxist view the argument would be that corporations are only using sex for one thing and that is to create a desire in the consumer to buy products. They feel that the consumers, “style, grooming, or body piercing can communicate who we are or how we want others to think of us” (Seidman 17) so why not use this to their advantage to create an ideal self that people will buy. In many of the ads in this magazine there is an idea of creating attractiveness, desire, love, and a sense social acceptance that can be brought. One would argue that there is no way to buy perfection, but the way advertising is done it makes it hard to believe.

This ad was taken from the Women’s and Health magazine, a magazine that targets women starting from teenagers that are searching for perfection to old women who lost confidence and are searching for it. It’s for the middle-class women that are interested in their health and appearance. This shampoo would give them a young and healthy hair filled with joy and happiness that most of the people lack these days.

The visual advertisement(Ad) I will be analyzing is titled “Palmer’s Coconut Oil Formula” that was published in the December 2017 issue of “Essence Magazine” that Kofi Siriboe stars in. The publisher of the Ad is targeting working class, young black females who likes to use nature comprised products. The advertisement above is aiming to convince young black women who like to use natural oils for their skin that Palmer’s coconut oil is best for them.

A beautiful, thin woman in a bikini smiles happily at the viewer from a contorted pose as the pill ad she is on declares that it is a guaranteed weight-loss supplement. Weight loss ads are primarily targeted to women, so it is usually a woman that will be featured on the cover. Something I’ve noticed is that health communication messages for women are almost always tied in with appearance, so I chose an ad that has to do with both. I’ve found that it is rare to find an ad that is about promoting health that does not also appeal to vanity.