Big Mac Research Paper

The fast food industry in the US is witnessing the increasingly fierce competition among Chipotle, Chick-fil-A, McDonald’s, Jimmy’s egg and KFC. In addition, consumers increasingly favored foods clean and healthy. Foreseeing this need, numerous popular fast food restaurants sprung up promptly. The first Chipotle restaurant is opened in 1993 by Steve Ells in Colorado. On the contrary, McDonald’s is founded by McDonald’s family with a long history as well as one of the oldest brand in America. My paper will explain the similarities and differences in their three characteristics between Chipotle and McDonald’s, both of them are large enterprises in the fast food industry which have large market shares. Then, I also give opinions to differentiate

Alford, Justine (2015) Is This Really What A Big Mac Does To Your Body In An Hour? Retrieved February 10, 2016, from http://www.iflscience.com/health-and-medicine/really-what-big-mac-does-your-body-hour

Ray kroc named mcdonald's from his friends Dick and Mac Mcdonald. Ray opened the first mcdonald's in 1955 in Des Plaines, Illinois. In 1959 the 100th mcdonald’s opened in chicago. In 1963 there was one billion hamburgers sold. Also opened its 500th location.

Imagine growing a whole new head, as in a different hair texture, transitioning from chemically relaxed hair to natural hair and then doing the “Big Chop”. A big chop is when you completely cut off all of the chemically relaxed ends on your hair leaving only your beautiful new growth—which is natural hair. I wanted to do this because I was tired of a heat damaged, bone straight mane.

On August 4, 1914, President Woodrow Wilson delivered his proclamation declaring the U.S. an uninvolved neutral country in regard to WWI. The Great War, the war to end all wars was wreaking havoc all across Europe, but the American public desired to stay neutral. Reasons for neutrality included fear of losing loved ones, socialism because the war was believed to be to be a capitalist venture to protect imperialism, the rise of pacifists who believed war was wrong for any reason, and naturalized citizens afraid they would be forced to kill those from their old county on the battlefield. But by April 2, 1917 the country had chosen to enter the war for various reasons that were moral, economic and political. The U.S. was strongly justified in to enter the war for moral reasons, substantially justified economically, but weakly politically justified.

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must be developed as market conditions and customer expectations change.

McDonald's competes in one of the most mercurial and fast-changing industries there are, where product lifecycles must be aligned both to rapidly changing customers ' preferences and tastes. The inherent need for the McDonald's product strategy to stay relevant, topical and in demand for consumers also requires a highly integrated, real-time supply chain that can react quickly to changes in product strategy and the acceleration of new product development and launch (Martin, 2002). It is part of the main competitive strategy of McDonald's to concentrate on continual product development innovations while also seeking out new and innovative approaches to creating entirely new menu items on a continual basis. This company's approach to new product design, product lifecycle management and product development are together setting best practices in their industry and are analyzed in the sections that follow.

I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonald's constantly works to satisfy customers by developing new products to appeal them. For example, McDonald's introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012)

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

Banc One’s overall strategy of risk management is to stay within a permissible limit of earnings sensitivity. Based on the last meeting, it was decided that for 50 basis points increase (average over a year) in the interest rates, the level of earnings change should not be more than 4%. Banc One also used a balancing portfolio for asset-liability management, which consisted of investments in conventional securities and derivatives with an underlying mandate to achieve a reasonable rate of return, fulfill short term liquidity needs, manage interest rate exposure, and maintain a modest regulatory capital obligation. Also, Banc One has recently shifted its focus to synthetic instruments owing several advantages these new securities present.