Big Spaceship: Ready to Go Big
1. What is the defining features of the industry in which Big Spaceship competes, and who are it primary competitors?
The defining features of the digital marketing industry are:
Creativity- Having a constant creative team can help any company within the digital marketing industry grow and build a strong reputation.
Skill/Competency - Skill is the backbone of the company, a company can have all the creativity in the world but if they do not have a skill to execute these ideas then having that creativity is meaningless.
Relationships- Maintaining and building new client relationships are very important in this industry because these relationships can help make the process more streamline for
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The ability to work on a project from start to finish allows for greater involvement, commitment and passion within the company.
The major weakness of this strategy is that it lacks leadership and supervision. Due to horizontal structure of the company, employees feel that they are not answerable to any one because they view everyone in the company has equals. This can cause problems because this gives the employees the freedom to made executive decisions without consulting upper management. In most cases the employees are not fully aware of the politics involving large projects and making autonomous decisions can jeopardizes the contract for the project, costing the company millions.
Honest client relationships- Big Spaceship are honest with their clients from the start of every project which they believe is one of the strengths of the company. This honesty is important in determining the character of the client and also is the platform for open and honest communication through the duration of the project. The openness allows both parties to make decisions and resolve conflicts in a timely manner and with relative ease.
The downside or weakness of the honest policy is that Big Spaceship can turn away a lot of potential clients. Some clients do not have the luxury to be completely honest at the start of a project which could be attributed to sensitive nature of the project, for example: product
This essay will be looking at the importance of relational depth and further more I will attempt to demonstrate my growing awareness of my relationship with my clients and how it has impacted on my client work.
Gaining a customer relationship is also a good way of meeting customer needs and you find out who they are so you are more than able to offer them what they need.
From your reading “Managing for Creativity”, what are key components to enhance creativity? How do the teams compare?
conceptualize their clients. I think it is important for clients to be aware of the fact that
They realize that each project is unique and cannot be done to any formula. That is why they offer hands-on customer service and design. They want to build an on-going, long-term relationship with each client.
My experience working with my client for over 3 years was amazing, I always maintain positive and professional relationship with my client. I also follow my client company policy to letter. Every time I estimated for any change on the project I take my time to explain to my client how I arrived that my estimate since am the one in charge of change management. I also advise my client on what to pay for the preliminaries especially those that were time related in situation that the work executed does not marched as planned, and the delay was caused by the contractor.
The economic logic behind the company is to support expansion through the continuation of acquiring business repeatedly and that they form small teams to deal with different projects at the same time. The five elements that Big Spaceship use have set them at a point further than its competitors.
Client and the contractor have same priorities. Basically, contractor will make the decision in turnkey approach and client will just accept in silent. In this project, the contractor and the client have the same focus and priorities therefore the relationship between the contractor and client is good and there is no overruns or communication problems between both sides.
To make a business grow and achieve productive and efficient results you need to invoke creativity which has always been an essential business skill. Since long time creativity has been applied to a business world as companies seek to use it in all parts of the organization to make it gain more profits and to be exceptional from others. A business person has to find unique solutions every day and he has to know how to react to situation creatively. Richard Florida (2002) stated human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living
There are issues of confidentiality, understanding what’s in the client’s best interest, the rights of the client, and using the techniques to best assess the client. It is also important to maintain a professional relationship with clients.
Besides, regarding to the clients, the JVI had never build up a connection with the client until the surprisingly got the contract, the existence of hierarchy and non-trust between client and project team lead to the inefficiency of obtaining client information, later resulted in Jack’s misleading proposal for market research. Also, because in the concept of high power distance, decision making process is limited one-way participation and communication (In the Eye of the Beholder, cross cultural lessons in leadership from project GLOBE, Mansour Javidan, Peter W. Dorfma, etc), Jack’s own lack of experience on project management made it is possible for the project to diverge from previous direction under one person’s leadership.
The major problem every company encounters is the structure or hierarchy of the organization. Usually, it is in the form of a pyramid and gets narrower as it rises resulting in the few people on the top of the pyramid gets more advantages in the company. But the lower level employees are not given that importance when it comes to the utilization of the benefits provided by the company.
Before going to the Client , they should discuss with each other that what are the things will be discussed and be at a common platform.
In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the