BMW
Type
Aktiengesellschaft
Traded as
FWB: BMW
Industry Automotive industry
Founded 1916
Founder(s) Franz Josef Popp
Headquarters Munich, Germany
Area served Worldwide
Key people Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board)
Products Automobiles, motorcycles, bicycles
Revenue €60.48 billion (2010)
Operating income
€5.094 billion (2010)
Profit
€3.218 billion (2010)
Total assets
€108.87 billion (end 2010)
Total equity
€23.10 billion (end 2010)
Employees 95,450 (end 2010)
Subsidiaries
Rolls-Royce Motor Cars
BMW Motorrad
Husqvarna
Website bmw.com
Company history
Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in
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The BMW X3 (E83) was made by Magna Steyr, a subsidiary of Magna of Canada, in Graz, Austria under license from BMW until 2010. Over 45.973 were produced in 2009. Starting October 2010 the new BMW X3 (F25) is produced in BMW 's plant in Spartanburg, South Carolina, U.S.A. From September 2010, the plant is producing MINI Countryman.
It is reported that about 56 per cent BMW brand vehicles produced are powered by petrol engines and the remaining 44 per cent are powered by diesel engines. Of those petrol vehicles, about 27 per cent are four cylinder models and about nine per cent are eight-cylinder models.
Annual Production
Year BMW MINI Rolls-Royce Motorcycle
2005 1,122,308 200,119 692 92,012
2006 1,179,317 186,674 847 103,759
2007 1,302,774 237,700 1,029 104,396
2008 1,203,482 235,019 1,417 104,220
2009 1,043,829 213,670 918 82,631
2010 1,236,989 241,043 3,221 99,236
Production by country
Country Make 2006 2008 Models
Germany BMW 905,057 901,898 Others
Mexico BMW 1,500 100,000[ BMW X3, X5, 3, 5, 7-series
Russia BMW 1,500 2,000 BMW X5, X6, 5-series
United Kingdom Mini
187,454 235,019 All Minis Rolls-Royce
67 1,417 All Rolls-Royce
Austria BMW 114,306 82,863 BMW X3
USA BMW 105,172 170,741 BMW X3, X5, X6
South Africa BMW 54,782 47,980 BMW 3-Series
Total 1,366,838 1,439,918
BMW also
its brand to more quality-oriented and had adjusted model prices in the view of new
north side of 116th AVE SE about 50 yards north of SE 301st CT. I observed heavy
Agility and economy are the most important premises in the BMW Group's worldwide production network. The group manufactures its products at 25 sites in over 13 countries on five continents: BMW automobiles are produced at 14 locations. BMW motorcycles are manufactured in Berlin, while MINI and Rolls-Royce production come from Great Britain.
The luxury cars industry is one of the most prestigious mass-production industries in Germany. The country is recognised by many as the native land of the automobile; in fact in 1901 900 vehicles a year were already produced.
BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.
The purpose of this essay is to provide a complete analysis of BMW Group. First, some background information about the company will be provided for a better comprehension of this study. Next, BMW will be assessed from a microeconomic point of view: its demand curve, organisational structure, customers, suppliers, strengths, weaknesses and its operating environment. Then, this firm will be reviewed in context of its sector from a macroeconomic perspective and more specifically its market environment, followed by a PEST analysis of other external factors such as GDP, interest rate, cost of raw materials. This study will be further quantified by a ratio analysis in order to evaluate BMW’s financial health. In the end you
BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other
What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”?
Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.
A..In 1962 BMW introduced the 1500 series and was the start of a completely new model range - a compactly styled, sporty alternative to the spacious luxury saloons. The four-door saloon was the foundation for the "New Class" of BMW automobiles that were as convincing with their sporty driving performance as they were with their availability of space. The BMW 1500 was a medium-size car for the entire family - and a role model for the later vehicles of the 3 Series that was to be equally successful.
The BMW i8 consists of a TwinPower Turbo 1.5 litre 3-cylinder petrol engine rated at 362 HP along with a torque of 420 lb-ft. The petrol portion of the engine is rated 231 HP whilst the electric motor is rated 131 HP for a combined total of 362 HP. In addition, the vehicle is capable of achieving speeds of 62 MPH in 4.4 seconds, peaking 155 MPH. The top speed the vehicle is capable of reaching varies from SPORT mode to HYBRID mode.
The history of BMW is one of ground-breaking innovations and exceptional automobiles, including motorcycles and aircraft engines. It has a history with people of vision and of pioneering creation in the world of aviation engineering. Already we can begin to see that the BMW group is a well known and significant player in its market.
BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.
BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. For the first time in its history, BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in Spartanburg, South Carolina. BMW’s objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.
Strength of Competition-Very high. Toyota, Mercedes-Benz, Audi, Jaguar, Porsche, and more have invaded BMW’s market niche.