BOARD OF ACCOUNTANCY Resolution No. 126 Series of 2008
ADOPTION OF THE RULES AND REGULATIONS ON ADVERTISING FOR THE PHILIPPINE ACCOUNTANCY PROFESSION
WHEREAS, the Philippine Accountancy Act of 2004, Article II Section 9(f) empowers the Board of Accountancy “to prescribe and/or adopt a Code of Ethics for the practice of accountancy” and Section 9(g) provides that the Board of Accountancy shall “monitor the conditions of accountancy and adopt such measures, including promulgation of accounting and auditing standards, rules and regulations and best practices as may be deemed proper for the enhancement and maintenance of high professional, ethical, accounting and auditing standards xxx” WHEREAS, all Professional Accountants must adhere to …show more content…
WHEREAS, an official implementation of the provisions of the Revised Code of Ethics for Professional Accountants governing the practice of the accountancy profession specifically the provision on advertising would assist in the enhancement of high professional and ethical standards and avoid confusion which might diminish the integrity and dignity of the accountancy profession.
NOW, THEREFORE be it RESOLVED, as it is hereby RESOLVED, to adopt the following rules and regulations on advertising and promotion for the practice of accountancy in the Philippines: 1. Generally, advertising and publicity in any medium are acceptable provided: a. It has as its objective the notification to the public or such sectors of the public as are concerned, of matters of fact (e.g., name, address, contact numbers, services offered) in a manner that is not false, misleading or deceptive; b. It is in good taste; c. It is professionally dignified; and d. It avoids frequent repetition of, and any undue prominence being given to the name of the firm or professional accountant in public practice. The following however shall not be allowed: a. Self-laudatory statements b. Discrediting, disparaging, or attacking other firms or CPA practitioners c. Referring to, using or citing actual or purported testimonials by third parties
d. Publishing and comparing fees with other CPAs or CPA firms or comparing those services with those
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