Boeing Business Analysis

The Boeing Company designs, develops, manufactures, sells, services, and supports commercial jetliners, military aircraft, satellites, missile defense, human space flight, and launch systems and services worldwide. It operates in five segments: Commercial Airplanes, Boeing Military Aircraft, Network & Space Systems, Global Services & Support, and Boeing Capital. The Commercial Airplanes segment develops, produces, and markets commercial jet aircraft for various passenger and cargo requirements; and provides related support services to the commercial airline industry. This segment also offers aviation services support, aircraft modifications, spare parts, training, maintenance documents, and technical advice to commercial and government customers. The Boeing Military Aircraft segment researches, develops, produces, and modifies manned and unmanned military aircraft, and weapons systems for global strike, vertical lift, and autonomous systems, as well as mobility, surveillance, and engagement. The Network & Space Systems segment researches, develops, produces, and modifies strategic defense and intelligence systems, satellite systems, and space exploration products.

Airbus was planning to introduce the A380 in direct competition to Boeing 747 to compete in the large aircraft sector. The rivalry between Airbus and Boeing was already intense. Boeing’s market share reduced from 70% in 1974 to 45% in 1990 while Airbus’s market share had increased from 1% to 34% during the same time (Exhibit 5). Encouraged by this increase in market share, Airbus was contemplating the introduction of A380. Development of new product line is extremely expensive in the Aircraft sector. Following is a quantitative analysis of the project to calculate the risks involved in introducing a new line of Aircrafts.

The business level strategies for Boeing commercial are deliver customer value, lead with innovation and fuel growth through productivity. Boeing Commercial Airplanes, a business unit of The Boeing Company, is committed to being the leader in commercial aviation by offering airplanes and services that deliver superior design, efficiency and value to customers around the world (Boeing.com, n.d).

Boeing the huge corporation that it is has had its fair share of legal issues. The corporation has to pay special attention to detail when it concerns obeying the laws and regulations in regard the manufacturing of aircraft. The planes must be tested for safety and flying ability before they ever hit the mainstream public. Notices on the aircraft tell passengers when they should be buckled and when it is considered safe to unbuckle. Engineers have to provide manuals for the

Overall, “Boeing, Boeing” was an interesting and entertaining play. I would recommend it to everyone. However, it may be sensitive towards viewers of a young age. It does have sexual gestures and some foul language. Yet, the play would still be an enjoyable one to see, especially at the New Theatre Restaurant. The New Theatre Restaurant is such an amazingly beautiful restaurant. It had unique sculptures and other artwork spread out in each part of the building. The restaurant was a buffet and usually based their meal choices according to the kind of show they have. We had food from all the different countries; German, Spain, French, and American foods. I tried every single food selection that served and though there were a few foods I enjoyed

Boeing’s faces these marketing risks. The marketing manager brought it to the airlines, who reviewed, among other things, its flight characteristics, range, cursing speed, interior, systems and operating costs the feedback to designers the airplanes to meet the best the requirements of customers is a difficult process. Airline bit difficult to design. Therefore, the configuration changes constantly.

Boeing’s target market is different in that they are selling to companies rather than individuals. The target market is determined through a combination of geographic and demographic segmentation. The two target markets are commercial airline companies and the US government and its allies. These markets directly coincide with the company’s two business units: Commercial Airplanes and Defense, Space, & Security (Boeing, 2016).

After a few number of mergers & acquisitions to become the world’s largest, most diversified aerospace company, Boeing enterprise now include: North American Aviation, McDonnell Douglas, Rockwell International, Hughes Space & Communications, and Jeppesen.

To maximize shareholder value through a systematic, disciplined, reliable, ethical, and ongoing process of supply of goods or services.

* Shareholders – They invest their money into the business in return for profit or dividends.

Second, Airbus, McDonnell Douglas, and Boeing are multi-product firms that are selling several products during most time periods. When Boeing considers lowering a price of one of its products, this will not only reduce the market share of Airbus’s products, but it might also undercut the sales of Boeing’s other products. Boeing may then lower its prices by less than in a situation when it only sells one product.

Boeing Employment (2005): Employee Empowerment." Boeing (2004): "Ethical Business Conduct." Boeing (2005): "Ethics and Business Conduct." Boeing (2005): "Global Advertising," Bond, David. "FAA Faults Boeing For Quality Failures." Aviation Week & Space Technology Nov. 6 2000: 43-44.

This report discussed the components of internal analysis, competitive advantage, and strategic competitiveness of Boeing Company. This is done by analyzing the tangible & intangible resources, capabilities, and core competencies in order to clarify Boeing’s strengths and weaknesses.

Boeing also has a legal responsibility to the military, government, and commercial markets to provide the newest technology available and get the approval from the United States government before they produce any military technologies for the foreign government/powers. When Boeing deals with the military they are required and mandated to keep some equipment specifications classified so that they do not fall into the wrong hands. If this security is breached Boeing would be held responsible and this could be detrimental to our homeland security and military. Boeing also has a social responsibility to provide jobs to their employees and community. “Boeing rightly insists that they cannot be expected to provide jobs for the life in a fast-changing, global market. But what they can—and should—offer employees, is a tool kit of portable skills, a high level of training that allows displaced workers to land new jobs” (McMurdy, 1996 par.8). In some ways Boeing believes by providing the jobs to the community it places them in an advantage where

Boeing Company has been and is still at the forefront of the aviation industry. The late 1990s were a time of trial and transition where the company encountered and overcame a number of