Essay on Brand Mtv

2409 Words Dec 9th, 2011 10 Pages
G.D.GOENKA WORLD INSTITUTE & LANCASTER UNIVERSITY | MTV: BUILDING BRAND RESONANCE | MARKETING COMMUNICATION & BRAND MANAGEMENT | MODULE CODE: GMSI 585 | 11/19/2010 | |

[AN INDIVIDUAL ASSIGNMENT ABOUT MTV’S BRAND EQUITY AND ITS BRAND IMAGE AND DIFFERENT STEPS TAKEN TO BUILD ITS BRAND RESONANCE] | Submitted By: Module Leader: gazal babel Mr. ABHIJIT CHANDStudent Id: 030109061 | PGDBM(Marketing) | |

What is the MTV brand image? How valuable are
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MTV has linked its image to Famous artists, Music, and Young Generations, managing to establish a trait among them: Famous persons ‘young revolutionary’ claim “I want my MTV”, helping young and unknown singers to become celebrities, and allowing young audience to peek into music star’s day to day life thanks to the many related programs has what developed throughout this two decades along with the reality shows. The fact that so many singer’s career owe their success to MTV shows the importance of their brand. All this massive campaign helped MTV to build a strong brand image among the young generation who over the years associated “young spirit, cutting-edge and free thinking” to its Brand.
Over the years MTV transformed from a music channel to that having a cultural significance. It started to show case long form of programming which helped MTV to address changing viewer taste and also emerged as a source of information and education for its viewer on important world events and issues. Their core values should be leading-edge coverage of new musicians and their music along with their association with youth and youth culture. They have a powerful youth oriented brand image and are spread all over the world. Youth is what defines MTV and it should strive to associate itself with youth culture and change according to what the youth culture demands.

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