INDIVIDUAL WRITTEN ASSIGNMENT Brand Audit of John Lewis Brand Audit of John Lewis BY CHARLIE CLARK 09337612 Word Count: 2,215 Contents 1. The purpose of this report 3 1.2. What is a brand? 2. The John Lewis Brand 4 2.1. How does John Lewis stand out? 2.2. The brand elements of John Lewis 5 2.3. The brand values of John Lewis
From the PESTL analysis it is evident that John Lewis is rapidly improving its policies, products, and services to those that fit today’s consumers and its culture. At the same time it is maintaining its reputation as a quality company. It is also clear that in the future John Lewis will face even more challenges and threats, especially since the global economy and the culture amongst shoppers is constantly evolving. John Lewis has one advantage over most other retailers that it has a very loyal
Introduction John Lewis is situated in Westfield shopping centre located in Stratford City. The departmental store basically showcases greatest and latest products in context of electronics, beauty, home and fashion. John Lewis has tried to incorporate best ideas in order to create a memorable and pleasurable shopping experience for customers. The brand has even included personal services and delicious foods for all its customers. Special events are even hosted at this departmental store. There are
this report is to analyse the UK supermarkets industry for John Lewis in order to seek their competitive advantage in the market. This report is to be presented to the Board of Directors of John Lewis Partnership. "John Lewis has definitely replaced M&S as the darling of the British high street, M&S is still the more predominant – it has more stores and more shoppers – but when you look at new routes to market like online and mobile John Lewis is light years ahead." said retail analyst Neil Saunders
Information System 3 5. John Lewis3 6. The implementation of Michael Porter’s competitive five forces model5 6.1. Traditional competitors 5 6.2. New market entrants5 6.3. Substitute products and services 5 6.4. Customers5 6.5. Suppliers 5 7. Value chain analysis 5 8. Conclusion6 9. References7 1. Introduction. The John Lewis brand was founded in 1864 by John Spedan Lewis partnered with his two brothers in Oxford Street, London (John Lewis Partnership, 2013). As being
Summary The aim of this report is to explore the internal strengths and weaknesses of John Lewis and the external threats and opportunities for this organisation. Secondly, it will explore how John Lewis could use this SWOT analysis to benefit them in the future. Introduction John Lewis is a British department store that operates in the United Kindom and is well known for its ‘Never Knowingly Undersold’ policy that brings quality products to the UK high streets and online shopping. A SWOT analysis
organisation. In addition, it finds out the competitive position with rivals, sustainability strategy, marketing tactics, and management structure of communication system, which is presented through strategic audit. However, this analysis helps to understand the clear marketing strategic position of M&S. The research is gathering the evidences of strength and weakness, which is useful to determine future
Thus Waitrose concentrates on providing high quality own brand products (55% of products being own brand), helping to also illustrate the image of exclusivity and elitism. From the positioning map you can see that Tesco, Sainsbury’s and ASDA are all positioned very close to each other indicating the enormous amount of competition
M&S's UK business turning over £8.9bn last year; compared to John Lewis’ and Waitrose £9bn achieved this year. Compared to John Lewis, M&S is still playing catch-up with the re-launch of its website. This involves simple marketing techniques including; visitors being greeted by eye-catching images that broadcast the sites new offers, again a manager’s position to overcome and deal with. Thus overall resulting in an increase in customer brand loyalty, a boost in profit, and the possibility of increasing
re-establish the brand as a British family favourite high street store. Regarding our market research we have found that BHS has a place in the market as people are still spending high volumes in the retail industry. In addition, due to the current recession the public are buying more