AMV BBDO London Case Study

Advertisements are created for the purpose to persuade viewers, whether on television or Youtube, and after I have had the chance to analyze some advertisements, I really thought that the McDonald’s Sweet Chili Sauce commercial was the best one in terms of the impact on the audience. For example, the commercial opens up to a man walking up to a local McDonald's not knowing what to expect ,and walking in the McDonalds to discover many happy, talking customers enjoying the new McDonald’s Sweet Chili Sauce. Also, it was also mentioned the sauce was only available for a limited time, and is also a regular time food the Winter Olympians enjoy. Furthermore, the advertisers used so cleverly hidden advertisement techniques that also added to persuading

In both ads A and C, Geico utilizes symbolism to imbue the commercials with positive values and associations, as well as create a sense of pathos. In ad A, in which the

Advertising is much more complicated that people realize. There are many different ways that brands advertise to us. Sometimes if the brand is viewed in a negative light, or they are a new brand, the company will try to turn around their image by using things in their commercials that everyone likes in order to reach the widest range of people. Brands that everyone already has a positive opinion of do something similar, but to a lesser degree, because

This advertisement demonstrates equal amounts of each rhetorical appeals, ethos, logos, and pathos, at the start of the commercial the first rhetorical appeal that was presented is ethos.

Watching the commercial for the first time, keeping in mind how it used pathos, ethos, and logos, I noticed that it does not utilize ethos nor logos to promote the commercials product. The commercial relies heavily on pathos to connect with its audience. The commercial plays on such emotions as: patriotism, encouragement, and inspiration. The advertisement also speaks to a comprehensive

My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of

Saatchi & Saatchi is a multinational global advertising firm with over 138 offices located in 82 countries and a workforce of 7,000 staff. The firm was founded in 1970 in London but relocated to New York has faced periods of growth and decline due to management inefficiencies among other factors. Therefore, this paper conducts an analysis of the company by highlighting its situation in mid-1990s, categorization of business agencies and conclusions given based on the analysis.

The most effective advertisement that I saw during the last-half hour would have to be the United HealthCare TV, “Our Song” commercial. The commercial includes a couple dancing to “(I’ve Had) The Time of My Life” and preformed the infamous lift scene from the movie “Dirty Dancing.” The ad includes the components of Logos and Pathos. The Pathos relates to the couple’s nostalgia and their “moment.” The Logos refers to the major fall the couple had and the possible need for the healthcare provider in case they sustained any injuries. Also, the humor displayed within the passage makes the experience more relatable and persuasive

Advertisments are on every corner we see. Some we see ocasionally, some we see all the time. On billbords downtown, on tv, even ads on your pandora app. Although we may not get the picture, each ad symbolizes a company or trademark. Each advertisement we see persuades or influences others of some sort. The repetiton or promotion of an ad may catch the audience eye. We know by heart we if see an famous celebrity with an milk mustache, that’s the “Got Milk” advertisement. The campagin uses ethos, pathos,and logos to make the audience change their drinking habits and drink more milk. The Rhianna and Taylor Swift ads catches the most attetion. While “Got Milk” ads are famously known for the celeberties they use, they also have some flaws in portrying the right message to their audience.

This process involves a lot brainstorming and coordination from the creative team of the ad agency. What must be established is how the advertising is viewed and perceived by potential customers.

The team tried to make the situations realistic and relatable. They based their advertisements off of their findings from their focus groups. For example they stayed away from using celebrities in most of their ads because they were perceived to be less credible than ordinary boys of girls.

Advertising agencies consist of many different departments working together to achieve a client’s desired result. Keeping all departments on budget and within the timeframe is the agency producer’s job. An agency producer follows a project from the starting point all the way to the end when it is delivered to the client.

If a new company is just starting out and wish to make the most of

This commercial went down in history as one of the most well-known commercials of all

Creativity-Brilliant strategy.-Impeccable client service. What makes an agency great however is a different matter altogether. Combing through 10 years of observations and feedbacks from our own clients, we’ve summarized key reasons